For many business owners, making the right marketing decisions is like trying to put the right pieces in a big jigsaw puzzle. There are so many ways to go. Which one is right? Which one will give you the biggest return on investment?
Savvy business owners have long recognized the value of logo items in helping their company make a good – and lasting – impression on customers and prospects. Logo-bearing products are ubiquitous – you see them everywhere. There’s not an office in America that doesn’t have a coffee cup, ink pen, stress ball or ball cap with some company’s corporate identity emblazoned on it.
The most recent example of the proliferation of high-profile logo items occurred August 21 when millions of Americans armed with protective glasses marveled at the first total solar eclipse to unfold from coast to coast in the US in nearly a century. As people all across the nation stood in awe to watch the total solar eclipse, many of them wore special eclipse glasses provided by businesses and bearing their logo.
Plan Ahead for Promotional Opportunities
For those companies that took advantage of this once-in-a-lifetime marketing opportunity, their logos were on thousands of eyes, and thousands of eyes were on their logos.
The widespread use of logo eclipse glasses underscores why logo products are one of the first things you should consider when you’re faced with any of these marketing or customer reward challenges:
- Launching a new product or service
- Re-branding an old product or service
- Delivering better traffic to booths at trade shows
- Developing recognition and reward programs for employees
- Providing service awards and incentive programs for salespeople
- Creating company stores online so employees and clients can purchase their company’s branded Promotional items
- Offering custom corporate gifts
One challenge you will face in deciding on the right logo item from among the thousands offered by manufacturers – everything from custom apparel to water bottles and Bluetooth technology. Your promotional products professional knows what’s new and hot and can you navigate through the maze of products toward the product that is right for your business.