I read a lot about the value of logo products in enhancing corporate marketing programs. I was particularly struck recently by a comment I saw in Brenneman Inc.’s blog. It said simply: The true value of promotional products lies in their ability to carry a message to a well-defined audience and provide repeat exposure at no extra cost.
Wow! That’s it in a nutshell.
Logo items always carry a specific message whether it’s designed to boost sales or promote a worthwhile cause. They can be targeted to a particular audience from students to Moms to business owners, voters, motorcycle riders or hundreds of others. And they have an extended shelf life so the message lives on long after many other forms of marketing have been discarded.
Brenneman’s cites the example of the refrigerator as a marketing vehicle. The average person visits the refrigerator over ten times per day. In one year, the average family of four can be exposed to your logo and marketing message on a refrigerator magnet over 14,000 times.
Can you imagine having your marketing message get that kind of exposure for a relatively low cost? Here are some interesting statistics on the success of using promotional products.
· Studies have shown that you can triple trade show booth traffic by including a promotional product in your pre-show mailing.
· The use of a promotional product in conjunction with a sales letter in direct mailings can increase response rates by as much as 50%.
· Customers who receive promotional products are 14% more willing to provide sales leads than customers who receive nothing.
· 39% of people who received a promotional product could recall the name of the advertiser as long as six months after receiving it.
These are powerful statistics and say it all about the value of logo items in any well-rounded marketing program. What are you doing? Get started now.