Is your car just a car? Wrap it.
Four wheels, motor, doors and windows and a shiny paint job? It could be so much more than basic transportation from Point A to Point B.
That’s right! Your car can easily become a mobile billboard spreading the message about your business all over town.
When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give car wrapping more consideration based on the following statistics:
In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
“Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
“Messages on outdoor mobile billboards have a 97% recall rate,” RYP & Becker Group indicates. Based on these metrics, it’s easy to see why small business owners would want to consider choosing vehicle wraps over more traditional forms of advertising.
There is a common misconception that vinyl car wraps are only for companies with large vehicle fleets. However, this is not the case. Even if you don’t own company vehicles, you can still rent a truck or van to advertise your company’s information.
There are now companies that take advantage of the gig economy to provide wrap advertising services. For instance, sites such as Wrapify allow drivers to earn money by wrapping their cars on behalf of third-party companies, like yours.
Taking advantage of these mobile advertisements could legitimize your small business and introduce your brand and logo to customers in your area. When small business owners use vehicle wraps, it puts them on the same playing field as companies large enough to maintain vehicle fleets.
Talk to your signage professional and see if a car wrap is right for you.