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Category: Direct Mail

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How Does Direct Mail Stack Up in Cost-Per-Lead?

How Does Direct Mail Stack Up in Cost-Per-Lead?

By Mark Lee Direct Mail remains one of the most cost-effective means of generating new leads and new customers.  The Direct Marketing Association reports that the cost per lead of direct mail is in line

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Direct Mail Remains a Marketing Workhorse

Direct Mail Remains a Marketing Workhorse

By Mark Lee Is direct mail a dinosaur in the new world of digital marketing?   The answer is…..NO! It’s still the same marketing workhorse it always was. All the evidence shows that direct mail is