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Category: Marketing Advice

5 Reasons Why Promotional Products Should Be Part of Your Branding Strategy

5 Reasons Why Promotional Products Should Be Part of Your Branding Strategy

Take a good look around your office. Do you see anything that shows off the brand of a local company? If so, you’re looking at promotional products at work. Promotional products (sometimes called branded swag)

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How to Attract Customers to Your Store Using Storefront Signs

Your storefront is one of the most critical pieces of your advertising strategy. It’s the first thing people see when they visit your business, and in many cases, it’s the way they discover your business

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Promotional Product Ideas That Help Your Business Stand Out

Promotional giveaways. Branded swag. The single best reason to go to a tradeshow. Call it what you want, but the results are the same: promotional items with your company name on them are powerful tools

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Ho-Ho-Holiday Signage for Businesses: A Guide for Boosting Sales During Peak Shopping Season

It’s almost the most wonderful time of year — especially for retailers eager to make up for lost sales during our volatile, unpredictable times. Holiday marketing strategies tend to change from year to year, but

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Getting Back to Business: How to Use Signage to Encourage Social Distancing

As states across the country are relaxing stay-at-home recommendations and businesses are reopening their doors, everyone is preparing for a new “normal.” The pandemic isn’t over, and companies and consumers alike are still on high

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How Small Business Owners Can Stay Positive and Productive During COVID-19

Small businesses across America are reeling from the effects of the coronavirus. Many have temporarily shuttered and furloughed workers, wondering when and if they may be able to reopen. Others that are still operating are

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Direct Mail Marketing:  Don’t Waste the Envelope

Direct Mail Marketing: Don’t Waste the Envelope

By Mark Lee Too many times, envelopes serve only as mere containers for your marketing message. But they can – and should — be a lot more. Properly designed, your envelope can boost the positive

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An Effective Marketing Envelope: Avoid Death in the Trash Bin

An Effective Marketing Envelope: Avoid Death in the Trash Bin

By Mark Lee In a direct mail campaign, your outer envelope’s design has just two basic goals: 1) To carry your message and 2) To create sufficient interest so your target customer will open and

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Nothing Delivers the Message Like Color

By Mark Lee Your grandparents remember it well. If you’re old enough, maybe you do, too. — the days of black and white television. In the 1950s and early 60s, when television was first introduced

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Using Color Printing To Make Your Ideas Pop

Using Color Printing To Make Your Ideas Pop

By Mark Lee There are lots of reasons why a person might choose to pick up one leaflet over another. They might be attracted to a particular image, or have a personal interest in what