Category: Marketing Advice
Direct Mail Marketing: Don’t Waste the Envelope
By Mark Lee Too many times, envelopes serve only as mere containers for your marketing message. But they can – and should — be a lot more. Properly designed, your envelope can boost the positive …
An Effective Marketing Envelope: Avoid Death in the Trash Bin
By Mark Lee In a direct mail campaign, your outer envelope’s design has just two basic goals: 1) To carry your message and 2) To create sufficient interest so your target customer will open and …
Nothing Delivers the Message Like Color
By Mark Lee Your grandparents remember it well. If you’re old enough, maybe you do, too. — the days of black and white television. In the 1950s and early 60s, when television was first introduced …
Using Color Printing To Make Your Ideas Pop
By Mark Lee There are lots of reasons why a person might choose to pick up one leaflet over another. They might be attracted to a particular image, or have a personal interest in what …
Use Social Media to Connect, Communicate and Build Trusting Relationships
By Mark Lee As business owners, we’ve all become conditioned to accept that every marketing plan today should have a social media component. But many of us are at a loss as to what that …
Thought Leadership: Answering Your Customers’ Questions
By Mark Lee Thought leadership is one of the biggest buzz phrases in business today. It is defined as becoming an authority on relevant topics by delivering the answers to the biggest questions on the …
A Great Source for Marketing Advice
By Mark Lee Nielsen research suggests an overwhelming majority – 84% — of consumers trust recommendations from friends and family more than any other form of advertising. Word-of-mouth formats, such as recommendations from family and …