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Category: Marketing Advice

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Ho-Ho-Holiday Signage for Businesses: A Guide for Boosting Sales During Peak Shopping Season

It’s almost the most wonderful time of year — especially for retailers eager to make up for lost sales during our volatile, unpredictable times. Holiday marketing strategies tend to change from year to year, but

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Getting Back to Business: How to Use Signage to Encourage Social Distancing

As states across the country are relaxing stay-at-home recommendations and businesses are reopening their doors, everyone is preparing for a new “normal.” The pandemic isn’t over, and companies and consumers alike are still on high

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How Small Business Owners Can Stay Positive and Productive During COVID-19

Small businesses across America are reeling from the effects of the coronavirus. Many have temporarily shuttered and furloughed workers, wondering when and if they may be able to reopen. Others that are still operating are

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Direct Mail Marketing:  Don’t Waste the Envelope

Direct Mail Marketing: Don’t Waste the Envelope

By Mark Lee Too many times, envelopes serve only as mere containers for your marketing message. But they can – and should — be a lot more. Properly designed, your envelope can boost the positive

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An Effective Marketing Envelope: Avoid Death in the Trash Bin

An Effective Marketing Envelope: Avoid Death in the Trash Bin

By Mark Lee In a direct mail campaign, your outer envelope’s design has just two basic goals: 1) To carry your message and 2) To create sufficient interest so your target customer will open and

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Nothing Delivers the Message Like Color

By Mark Lee Your grandparents remember it well. If you’re old enough, maybe you do, too. — the days of black and white television. In the 1950s and early 60s, when television was first introduced

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Using Color Printing To Make Your Ideas Pop

Using Color Printing To Make Your Ideas Pop

By Mark Lee There are lots of reasons why a person might choose to pick up one leaflet over another. They might be attracted to a particular image, or have a personal interest in what

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Use Social Media to Connect, Communicate and Build Trusting Relationships

Use Social Media to Connect, Communicate and Build Trusting Relationships

By Mark Lee As business owners, we’ve all become conditioned to accept that every marketing plan today should have a social media component. But many of us are at a loss as to what that

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Thought Leadership:  Answering Your Customers’ Questions

Thought Leadership: Answering Your Customers’ Questions

By Mark Lee Thought leadership is one of the biggest buzz phrases in business today. It is defined as becoming an authority on relevant topics by delivering the answers to the biggest questions on the

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A Great Source for Marketing Advice

A Great Source for Marketing Advice

By Mark Lee Nielsen research suggests an overwhelming majority – 84% — of consumers trust recommendations from friends and family more than any other form of advertising.  Word-of-mouth formats, such as recommendations from family and