Category: Signage
Business Signage: What Type of Sign Is Best For My Company?
Business signage possibilities are only limited by the scope of your imagination. Now that seems like a nice sentiment, but the seemingly infinite options make it difficult for business owners and decision-makers to dial in …
Poor Signage Can Signal Poor Quality to Potential Customers
By Mark Lee – For many businesses, poor signage can be as bad as no sign at all. A Sign Research Foundation survey found that nearly 50 percent of American consumers report they have driven …
Car Wraps Introduce Your Business to More Customers
By Mark Lee – Is your car just a car? Wrap it. Four wheels, motor, doors and windows and a shiny paint job? It could be so much more than basic transportation from Point A …
Retractable, Pop-Up Banner is Powerful Marketing Tool for Your Company
By Mark Lee – One of the most innovative developments in the history of marketing signage is the portable pop-up banner. They have become ubiquitous at trade shows, shopping malls, airports, corporate lobbies and dozens …
Make Sure Your Signs are Readable
By Mark Lee – Every sale starts with attracting the customer’s attention. And signs play a big role in making that all-important first impression that can lead to that first purchase and long-lasting relationship. Are …
Business Signs: The Silent Salesperson
By Mark Lee – Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention …
Magnetic Signs Do Their Job: They Attract Customers
By Mark Lee Let’s face it. We like our cars. They play important roles in our lives – from glorified taxi moving kids to doctor’s appointments and sporting events to boosting our egos as one …
Put Photo Enlargements to Work for Your Business
By Mark Lee We’ve all heard that bigger is better, but nowhere is that old adage more true than when it comes to showcasing great photos in a marketing setting. Many businesses have experienced the …
Menu Boards add Pizazz to the Customer Sales Experience
By Mark Lee From a simple black and white chalk board look to sophisticated multi-color design, menu boards are among the best sales tools a restaurant owner has. For best response, create menu boards that …
Put the WOW Factor over an Old Wall or Tired Storefront
By Mark Lee Some of the best ways to maximize your marketing message are the simplest. Take window and wall graphics, for example – a great way to boost your brand awareness or take your …