Category: Signage
How to Attract Customers to Your Store Using Storefront Signs
Your storefront is one of the most critical pieces of your advertising strategy. It’s the first thing people see when they visit your business, and in many cases, it’s the way they discover your business …
Ho-Ho-Holiday Signage for Businesses: A Guide for Boosting Sales During Peak Shopping Season
It’s almost the most wonderful time of year — especially for retailers eager to make up for lost sales during our volatile, unpredictable times. Holiday marketing strategies tend to change from year to year, but …
Getting Back to Business: How to Use Signage to Encourage Social Distancing
As states across the country are relaxing stay-at-home recommendations and businesses are reopening their doors, everyone is preparing for a new “normal.” The pandemic isn’t over, and companies and consumers alike are still on high …
Business Signage: What Type of Sign Is Best For My Company?
Business signage possibilities are only limited by the scope of your imagination. Now that seems like a nice sentiment, but the seemingly infinite options make it difficult for business owners and decision-makers to dial in …
Poor Signage Can Signal Poor Quality to Potential Customers
By Mark Lee – For many businesses, poor signage can be as bad as no sign at all. A Sign Research Foundation survey found that nearly 50 percent of American consumers report they have driven …
Car Wraps Introduce Your Business to More Customers
By Mark Lee – Is your car just a car? Wrap it. Four wheels, motor, doors and windows and a shiny paint job? It could be so much more than basic transportation from Point A …
Retractable, Pop-Up Banner is Powerful Marketing Tool for Your Company
By Mark Lee – One of the most innovative developments in the history of marketing signage is the portable pop-up banner. They have become ubiquitous at trade shows, shopping malls, airports, corporate lobbies and dozens …
Make Sure Your Signs are Readable
By Mark Lee – Every sale starts with attracting the customer’s attention. And signs play a big role in making that all-important first impression that can lead to that first purchase and long-lasting relationship. Are …
Business Signs: The Silent Salesperson
By Mark Lee – Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention …
Magnetic Signs Do Their Job: They Attract Customers
By Mark Lee Let’s face it. We like our cars. They play important roles in our lives – from glorified taxi moving kids to doctor’s appointments and sporting events to boosting our egos as one …