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Category: Signage


Ho-Ho-Holiday Signage for Businesses: A Guide for Boosting Sales During Peak Shopping Season

It’s almost the most wonderful time of year — especially for retailers eager to make up for lost sales during our volatile, unpredictable times. Holiday marketing strategies tend to change from year to year, but


Getting Back to Business: How to Use Signage to Encourage Social Distancing

As states across the country are relaxing stay-at-home recommendations and businesses are reopening their doors, everyone is preparing for a new “normal.” The pandemic isn’t over, and companies and consumers alike are still on high


Business Signage: What Type of Sign Is Best For My Company?

Business signage possibilities are only limited by the scope of your imagination. Now that seems like a nice sentiment, but the seemingly infinite options make it difficult for business owners and decision-makers to dial in


Poor Signage Can Signal Poor Quality to Potential Customers

By Mark Lee  – For many businesses, poor signage can be as bad as no sign at all.  A Sign Research Foundation survey found that nearly 50 percent of American consumers report they have driven

Car Wrap

Car Wraps Introduce Your Business to More Customers

By Mark Lee  – Is your car just a car? Wrap it. Four wheels, motor, doors and windows and a shiny paint job?  It could be so much more than basic transportation from Point A

banner stands

Retractable, Pop-Up Banner is Powerful Marketing Tool for Your Company

By Mark Lee  – One of the most innovative developments in the history of marketing signage is the portable pop-up banner. They have become ubiquitous at trade shows, shopping malls, airports, corporate lobbies and dozens

backlit signs

Make Sure Your Signs are Readable

By Mark Lee  – Every sale starts with attracting the customer’s attention.  And signs play a big role in making that all-important first impression that can lead to that first purchase and long-lasting relationship. Are

Hospital Sign

Business Signs: The Silent Salesperson

By Mark Lee  – Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention

Magnetic Graphics _ AlphaGraphics

Magnetic Signs Do Their Job: They Attract Customers

By Mark Lee Let’s face it.  We like our cars. They play important roles in our lives – from glorified taxi moving kids to doctor’s appointments and sporting events to boosting our egos as one

Put Photo Enlargements to Work for Your Business

Put Photo Enlargements to Work for Your Business

By Mark Lee We’ve all heard that bigger is better, but nowhere is that old adage more true than when it comes to showcasing great photos in a marketing setting. Many businesses have experienced the