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Who Do You Follow on Social Media?  How Does it Help Your Business?

Who Do You Follow on Social Media? How Does it Help Your Business?

By Mark Lee Following the right posts on social media is just as important as posting the right content. Maybe you should think about hitting the “Like” or “Follow” button a lot more often. When

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Let’s Hear It for the Email Newsletter!

Let’s Hear It for the Email Newsletter!

By Mark Lee Experienced marketers know that email marketing continues to offer a very cost-effective platform for connecting with prospects and customers. When sent at regular intervals, email newsletters keep you top of mind with

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How Does Direct Mail Stack Up in Cost-Per-Lead?

How Does Direct Mail Stack Up in Cost-Per-Lead?

By Mark Lee Direct Mail remains one of the most cost-effective means of generating new leads and new customers.  The Direct Marketing Association reports that the cost per lead of direct mail is in line

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Direct Mail Remains a Marketing Workhorse

Direct Mail Remains a Marketing Workhorse

By Mark Lee Is direct mail a dinosaur in the new world of digital marketing?   The answer is…..NO! It’s still the same marketing workhorse it always was. All the evidence shows that direct mail is

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We Are Expanding to a New, Larger Location!

We Are Expanding to a New, Larger Location!

It is with great pleasure that I write to inform you that we have purchased Swifty Solutions at 2407 S. Cooper St. in Arlington. Swifty Solutions has been in Arlington for more than 35 years

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Direct Mail Marketing:  Don’t Waste the Envelope

Direct Mail Marketing: Don’t Waste the Envelope

By Mark Lee Too many times, envelopes serve only as mere containers for your marketing message. But they can – and should — be a lot more. Properly designed, your envelope can boost the positive

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An Effective Marketing Envelope: Avoid Death in the Trash Bin

An Effective Marketing Envelope: Avoid Death in the Trash Bin

By Mark Lee In a direct mail campaign, your outer envelope’s design has just two basic goals: 1) To carry your message and 2) To create sufficient interest so your target customer will open and

color-emotion

Nothing Delivers the Message Like Color

By Mark Lee Your grandparents remember it well. If you’re old enough, maybe you do, too. — the days of black and white television. In the 1950s and early 60s, when television was first introduced

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Using Color Printing To Make Your Ideas Pop

Using Color Printing To Make Your Ideas Pop

By Mark Lee There are lots of reasons why a person might choose to pick up one leaflet over another. They might be attracted to a particular image, or have a personal interest in what

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Use Social Media to Connect, Communicate and Build Trusting Relationships

Use Social Media to Connect, Communicate and Build Trusting Relationships

By Mark Lee As business owners, we’ve all become conditioned to accept that every marketing plan today should have a social media component. But many of us are at a loss as to what that

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