Beat the Atlanta Heat and Boost Sales!
July in Atlanta brings long hot summer days. The kind of days that conjure up thoughts of “Shooting the Hooch” and playing hooky at a Braves Game. Are your customers feeling the heat? Are they more focused on planning their summer vacation than placing orders or contacting you with business needs? Thankfully we don’t have an endless summer. Just a couple months to stay focused and keep the sales funnel flowing.
Now is the time to dig in, get creative, be proactive and knock the ball out of the park. With summer comes a plethora of opportunities to stay connected and keep business booming. From Memorial Day to Labor Day your possibilities are endless.
Keep your eye on the ball with these proven trade secrets.
BOLD and Beautiful
Use vibrant and bright colors that will get you noticed. Add a Pop of Color to your marketing materials to reflect the colors of summer. Going to a trade show or conference? Be BIG and BOLD. Bring popsicles, hand fans, or beach toys to the attendees.
Schedule your Summer Fun
The summer months are full of holidays you can use to create sales promotions, post to social media or host events around. Memorial Day Sale, Father’s Day Frenzy, 4th of July Spectacular, Back to School Bonanza, and Labor Day Sale. Use these days as inspiration to create a summer marketing plan that will promote new business.
Used customized promotional items (tchotchkes) to get you noticed. The possibilities are endless. Order chairs, coolers, beach balls, sunscreen, outdoor glasses, hats, etc. as gifts for your customers. Have your sales team drop in at their office and deliver the promo items in person. You can even include a gift card to the local ice cream shop.
Promo Code: SUMMER2018
It’s time for a sale. Offer discounts on merchandise purchased during the summer months.
Beach Vibes will Help You Thrive
Host a prospecting event to attract new customers. Invite potential clients to a beach themed happy hour on the patio, an educational workshop, or BBQ. Be sure to have plenty of bold summer-themed materials on hand that outline your upcoming promotions and sales.
Face to Face is Always Better
Treat your customers to a summer family event. Take them to a ball game, concert or poolside cookout. When they leave, give them a gift bag with a personalized gift and bright colored brochure highlighting your new product line or upcoming sales.
Don’t let the dog days of summer get you down.
Beat the heat with these fun marketing ideas.
Your customers will love it and so will you.