There is an energy in the air. It’s the start of a new year and marketers, and business owners everywhere are gearing up for Trade Show Season.
It’s time to dust off last years brochures, fine-tune your branding and get ready to hit the ground running.
Pre-planning is key to successfully navigating the next couple of months.
Remember the last time you attended a conference? The speakers motivated you and you were energized by the contacts you made on the trade show floor. But how did your banding fair compared to other exhibitors, did your shine and stand out? Were people stopping by your booth because you had the “give way” everyone wanted? Hopefully, you did.
A great trade show experience includes intriguing speakers with a dynamic networking environment where you meet new prospects and walk away inspired by your own company’s future.
We want to provide you with strategies for maximizing your trade show experience.
Let’s get started:
First, determine what makes a trade show successful for you.
- Verified Leads
- Sign New Clients
- Brand Awareness
- Obtaining an email list of attendees and vendors
Now access your marketing and refine your pitch. Does your logo need updating? Your message from last year will want to be freshened up and your materials will need a new look and feel. While keeping to your brand – remember to stay current on market trends, color, and textures.
Trade shows can act as rocket fuel to propel an already successful business into a path of long-term stability.
Your display booth is your calling card. Your logo should be prominent with clean and uncluttered designs. You want to welcome attendees to your booth and draw them to you. Use vibrant colors and bold images to maximize your impact.
Plan ahead for the season choose tchotchkes that are appealing to all ages and people will seek you out to claim them. Let’s face it: people love free stuff. Make sure that your next trade show booth, sales call, or new product launch includes promotional items galore: flash drives, mouse pads, flashlights, backpacks–the sky’s the limit.
With fresh content and updated collateral, you are now ready to hit the trade show circuit with renewed energy and determination to find new leads for your business.
If you have questions on Trade Show Marketing, contact us at 678-405-4444. Check our blog and learn more about what’s trending for 2019.