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Market Like A Boss with A Vertical Marketing Plan

What is Vertical Marketing?

Market Like a Boss with a Vertical Marketing Plan in 2019.   Vertical Marketing focuses on a specific niche and target audiences in a custom manner. Business types often vary and may range from large to medium and small sized groups.  For example, let’s focus on the NonProfit Vertical Market.

Activities and strategies for a Nonprofit organization are designed to spread the message of the organizations, as well as solicit donations and volunteers.  Non Profit businesses approach marketing tactics similar to for-profit organizations, identifying the target market and development of marketing materials to send to that target market are key objectives when determining the marketing campaign and tactics for your prospective Nonprofit Organization.

Following the four P’s when developing your proposal will help you align a sales and marketing strategy that best fits your needs:  product, placement, price, and promotion. It sounds like an easy task, but putting the right product in the right place, at the right price, at the right time is crucial to helping understand what your product or service can offer and how to plan for a successful launch.


The product is either a tangible good or an intangible service that seems to meet a specific customer need or demand.


The Price is the actual amount the end your user is expected to pay for a product. This is important because, how a product is priced will directly affect how it sells.


Promotion encompasses marketing communication strategy and techniques you will use to Get Noticed.


The placement strategy will help assess what channel is the most suited to your product. How your product is accessed by end uses needs to compliment the rest of the product strategy.

Once you decide a Vertical Marketing strategy is well suited for your business model, pay close attention to the four P’s when building your plan.

For a more detailed perspective, contact our expert marketers at AlphaGraphicsGA. (678) 679-3773



Posted by perianrogers

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