Businesses create a loyal following with newsletters. The use newsletters to send informational and product-focused content to subscribers. Newsletters can support your brand and educate the public on your products and services.
When deciding whether or not to create and distribute a newsletter, you need to build a plan for best results.
Like all marketing initiatives it is important to identify what your goals are for the newsletter?
- Increase Sales
- Educate on your Business’ Products and Services
- Reach new Clients and Prospects
- Support Brand Awareness
- Drive Traffic to your Website
Remember, successful newsletters are informational, not sales-driven. To build a newsletter that customers will open and read, the content needs to be genuinely interesting – and not an attempt to sell merchandise or services.
End users are much more likely to become loyal followers when you offer them targeted and entertaining messages. You can accomplish this by creating an editorial calendar with your team. Identify topics of interest and plot them in advance to ensure each issue has fresh content and is well written.
Pull in up-to-date data and facts to support your message. Comment on current events and trends within your indusrty. This will create a forum where your subscribes will want to revisit.
A well written newsletter will provide an online business the opportunity to demonstrate authority and show expertise on subject matter. Tell subscribers why certain materials are better, styles are more popular, or the story of your brand.
This will help subscribers trust you and also tell a story that brings more personality to your brand.
The Basics of an Impactful Newsletter are:
- Compelling Headlines: Subject lines and titles should entice the reader to open your email or download your pdf while accurately representing its contents.
- Clean Format: If leads are confused or overwhelmed by the formatting, they are more likely to unsubscribe or be disengaged with the newsletter.
- Relevant and Consistently: Information should be specific to the target audience and be published in regular intervals. Research the time and day that your audience is most likely to open and read your newsletter.
- Mobile Responsiveness: People usie mobile devices to check email and shop online. Companies need to make sure their newsletters are optimized for tablets and smartphones for the best results.
- A Powerful Call to Action: Clearly include a desired action to be performed by your readers.
- Unsubscribe Option: Businesses want to keep leads as happy as possible, even if that means losing their subscription to a newsletter. Furthermore, opt-in forms must be visible for potential customers to sign up.
- Incentives and Rewards: Attract customers by offering discounts or incentives.
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Find out how we can help build your brand and your newsletter @678-405-4444