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Direct Mail Marketing: What You Need to Know.

Businesses small and large use Direct Mail Marketing to reach key audiences, increase exposure, and generate sales. A measurable form of advertising, Direct Mail Marketing targets a specific customer demographic and helps you communicate a clear call to action in order to find new customers and create new sales. With pre and post-campaign analytics, you can easily track your ROI and make changes on the go. A Smart Campaign will prompt action by your current and potential customers, using multiple channels for the best results. In simple terms, you can locate and connect with people and organizations most likely to do business with your company.

What to look for in a Direct Mail Marketing Service?

Strategic Consultation:

Someone who knows the ins and outs of how successful campaigns are initiated and will work with you to accommodate your goals.

Graphic Design and Copywriting:

A professionally written and design campaign will ensure your message is clear, and your image is consistent with your company branding.

List Acquisition:

There are tons of list brokers who may or may not give you the best advice when building your list. Make sure you are dealing with a respected list company that stands behind and guarantees the quality of the list.

Tracking and Monitoring:

Without a system in place to capture the analytics of the campaign, you will have no way to know if new sales are a direct result of your efforts. Consider this is a vital piece for your marketing budget and planning for future promotions.

Order Fulfillment:

Find a resource that will provide all the services need to execute a successful direct mail marketing campaign. Your time is valuable, and a project like this can be time-consuming. The elements to include in your campaign should consist of:

  • Email marketing
  • Cards and invitations
  • Postcards
  • ePublications
  • Promotional items
  • Mobile marketing
  • Envelopes

Now, Get Going! and find out more from our professional marketing team. Call us today: (678) 727-0678.


Posted by perianrogers

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