For retailers big or small, Successful Retail Marketing is essential to enticing customers to their online shop or storefront. The right promotion will create awareness and interest in your goods and services to generate sales. Tell your story and bring customers to your shop with interior and exterior signs, promotions, eye-catching graphics, and bold colors. But don’t stop there – create a message or thread that will weave through all your creative pieces and define your brand.
Take note of some of the most relevant retail brands in the industry. Starbucks, Gap, Walmart, Home Depot, Nike, and Apple. Through Successful Retail Marketing, each of these brands has successfully created an image that is recognizable worldwide. They can be identified by their logo, color, tag line and consistent messaging.
Your brand is the “total of the experience” your customers and prospects have with your company. Whether they find you online or by walking past your store, make sure all your branding is consistent in design, message, colors and how it makes your customers feel.
Your brand should communicate what your company does and how it does it while establishing trust and credibility with your prospects and customer. The message you share on your social media posts, website, landing pages, and collateral should work together to tell your story and establish your company
Give Shoppers a Reason to Visit Your Store with Retail Marketing
I run a successful marketing firm, have two kids in high school, assist in running my husband’s business, and actively volunteer in my local community. Do you think I have time to run to the mall or downtown shopping area for my shopping and gift-giving? I don’t! On any given day or time of day, I can order anything from cotton balls to a big-screen TV on Amazon and have it delivered to my doorstep the next day. This is the struggle brick and mortar retailers face every day. How do you entice shoppers into your storefront shops? The convenience of online shopping has been hard on storefront shops, but there are still ways to bring the customer to your doorstep with Successful Retail Marketing.
Create a reason for your customers to want to visit your shop. Use in-store promotions, offer instore sale coupons, and host events like; free DIY, exercise, health/nutrition, stylist or happy hour shopping events. Use social media posts, window clings, signs, banners, email, and direct mail postcards to get the word out and increase the traffic to your shop or business.
Every piece of signage and collateral you create can tell your story and create interest in your brand.
Now is the time to review your current promotions. Are they successful? Are they bringing customers to your shop? If not, make a change and add promotions that will impact your holiday sales.
Just a few of our Favorites:
Sidewalk Sign – a great way to entice customers into your shop. Call it an A-frame, a sandwich board, or a freestanding advertisement—the fact remains, if you place your marketing in people’s path, you’ll get results.
Window Graphics – These permanent or changeable designs are a perfect way to make use of often overlooked and valuable storefront advertising space—the area that reflects your organization to passersby. Bright colors and images grab attention.
Point of Purchase Displays – Promote new products, exciting offers, and special events with strategically placed displays that will not only motivate consumers to take action, they capitalize on the natural urge to make an impulse buy before leaving a business.
Check back for more marketing nuggets from AlphaGraphicsGA. Find out how we can help build your brand @678-405-4444