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Category: Brand Identity

Restaurant Marketing

Restaurant Marketing

Restaurant Marketing has taken a whole new form, restaurant owners learned quickly that stellar reputation, good food, and word of mouth aren’t enough to stay afloat. With the nationwide spread of COVID-19, the need to

Print with Bleeds

HOW TO PRINT WITH BLEEDS

How to Print with Bleeds In the printing world “bleed” is a term that describes a document with elements that extend to the page’s edge. Whether an image or text, these elements reach beyond the

Market Like A Boss with A Vertical Marketing Plan

What is Vertical Marketing? Market Like a Boss with a Vertical Marketing Plan in 2019.   Vertical Marketing focuses on a specific niche and target audiences in a custom manner. Business types often vary and

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The Psychology of Color

Understanding the influence color has on our world is crucial to building a compelling portfolio of marketing collateral. A study from 2006 found that we make up our minds about other people and products within 90 seconds,

Beat the Atlanta Heat and Boost Sales!

Beat the Atlanta Heat and Boost Sales! July in Atlanta brings long hot summer days.  The kind of days that conjure up thoughts of “Shooting the Hooch” and playing hooky at a Braves Game.  Are your

Hashtags: Myth or a Reality?

A hashtag is a word or phrase preceded by a (#) hash mark. Some people may call this a pound sign. But in today’s world, hashtags are a relevant marketing tool that is used to