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Tag: advertising

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Best Bets for Showcasing Your Business

As an entrepreneur, you rely on engaging the local community when showcasing your business and driving sales. It goes beyond designing a “cool logo”. You must consider how your client-facing materials are being viewed.  From

Market Like A Boss with A Vertical Marketing Plan

What is Vertical Marketing? Market Like a Boss with a Vertical Marketing Plan in 2019.   Vertical Marketing focuses on a specific niche and target audiences in a custom manner. Business types often vary and

Vertical Marketing in the New Year

Vertical Markets focus on a specific niche and target audiences in a customized manner. Businesses offer goods and services specific to an industry, trade, profession, or other groups of customers with specialized needs.  Contrary to a horizontal

Beat the Atlanta Heat and Boost Sales!

Beat the Atlanta Heat and Boost Sales! July in Atlanta brings long hot summer days.  The kind of days that conjure up thoughts of “Shooting the Hooch” and playing hooky at a Braves Game.  Are your

Hashtags: Myth or a Reality?

A hashtag is a word or phrase preceded by a (#) hash mark. Some people may call this a pound sign. But in today’s world, hashtags are a relevant marketing tool that is used to

How important is your store front sign?

Advertising your business means keeping all your “marketing-balls” in the air at one time. It can be a lot to juggle the many components of Brand Marketing. It’s a full-time job to stay on top

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What is Every Door Direct Mail (EDDM)?

What is Every Door Direct Mail (EDDM)?

If you’re a business owner without the million dollar advertising budget of a big company or are struggling to find a marketing niche that covers your investment with its ROI, it’s time to see what