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Maintaining Your Business’s Culture in the New Normal

Of all the factors that drive business success, culture is most important. People need to come to work and feel good about what they do—somewhere they’re appreciated. Good culture is the secret sauce for any successful business.

For many businesses, those building blocks are gone for the time being. We’re working from home, social distancing, and minimizing our interaction with the workplace. It begs the question: How can you preserve your company’s positive culture in the face of these changes?

The workplace and the way we work may be changing, but a strong culture can survive these changes. To make sure your people feel appreciated, recognized, and fulfilled, you need to adapt your culture to the new norm.

Keep your culture strong while at home

Remote work is here to stay. Even if you don’t keep your team on a full-time telecommuting schedule, your culture needs to extend beyond the physical workplace. Weekly meetings become Zoom calls. The 9-5 workday becomes “whenever someone messages you back.” 

What businesses need to realize is that while the way we do things may be changing, what we do can stay relatively the same thanks to technology. Coworkers can still crack jokes back and forth—only now, they can send memes and gifs. They can still compare notes after a meeting—they’ll just collaborate in a Google Doc, instead. 

For your culture to stay strong, you need to provide employees with the means to keep things as close to normal as possible. They may be working from home but if they can still get the same level of interaction, the positive culture will persevere. 

Take care of your staff

The biggest contributor to a positive culture in a time like this is taking care of your staff. Make sure their needs are met, and do what it takes to provide them with confidence and assurance. Often, this is simple:

  • Get them set up to work remotely and answer any questions they have
  • Make adjustments to policies and protocols that make telecommuting easier
  • Check-in with employees individually and see that they have what they need
  • Provide a medium for feedback and take meaningful strides to support workers

It comes down to accommodating and enabling your staff. If they can ease comfortably and so, they’ll make the transition just fine. Conversely, if the pressure is always on and they feel overburdened, it’ll contribute to negative company culture. 

Focus on employee wellness

For individuals telecommuting, their living space has now become their workplace. This can have big consequences for their physical and mental health. Employers need to recognize the strain that comes with living where you work. Some very simple examples include:

  • Employee wellness packages and offering time off or personal days
  • Flexible work schedules within a set range of hours or over a period of days
  • Encouraging relaxation breaks and wellness activities, such as yoga or even a nap
  • Wellness games and incentives, encouraging employees to stay active and healthy

Whether it’s hosting a department-wide watch party for a movie on Friday night, make employee health a priority. A positive culture can only come from a workforce that’s physically and mentally well and who feel like you value them beyond their ability to work. 

Make new employees feel welcome

The workforce is always changing, which means adding new members to your team and saying goodbye to those who find new opportunities. Maintaining culture amidst growth and turnover comes from engrained processes. How will you practice onboarding in a virtual environment without leaving new employees feeling isolated? What steps can you take to integrate them into the team in a meaningful way?

Make onboarding and team recognition core elements of your new normal. Try virtual meet-and-greets or Friday conference calls and activities. Encourage inclusion into group communication threads. The quicker people feel like they’re part of a team, the stronger your culture grows. 

Welcome the new norm

We’ve all had to change the way we work—and the changes likely aren’t over. The new norm is becoming clearer by the day and that means more time spent interacting with people from a distance. This doesn’t mean the death of your company culture! It means new opportunities to grow a positive culture in your workplace. All it takes is a little adaptation and a focus on the people responsible for your business’ success.

Robert

Posted by Robert

The team of print and marketing pros at AlphaGraphics Northeast Atlanta makes consistent delivery, stunning quality and rush turnarounds look easy. But this kind of work product doesn’t come by accident. It requires decades of collective experience to come together with cutting-edge equipment in a culture that rewards pride in your work and attention to detail.

Since taking the helm in 2018, local owner and operator Robert Yeldell has created these perfect conditions, leveraging technology with a pioneer spirit you’d expect from someone with a former career in the entertainment industry. It all comes together in an exceptional customer experience, from the time you first pick up the phone to the moment you leave a raving review about the way we exceeded your expectations but not your budget with our quality, timing and service.

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