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The Value of Web-to-Print Online Ordering from AlphaGraphics

Printing is a physical business—meaning there will always need to be a press to get the job done. But there are some aspects of printing that have definitely harvest the benefit of digital technologies, including many print providers are communicating with customers.

We’re talking, of course, about web-to-print portals and the revolutionary way by which they’ve served to streamline nearly every facet of the printing process!

Web-to-Print Makes Ordering, Proofing, and Prepping Simple!

Digital technology in the form of a web-to-print portal has effectively combined the print prep process into a real-time, nearly direct workflow. As a result, some of the biggest hurdles in the print process are absolved right from the get-go, including:

  • With the ability to create approval workflows, web-to-print offers an immersive, collaborative experience for buyers and printers alike. Customers can submit a design, printers can prove it, and customers can then approve it quickly, expediting a timeline that might otherwise require a more extensive degree of back and forth communication.
  • Ordering from scratch is also made simple! Printers can create online storefronts with basic, customizable options, providing a foundation for creation that’s quicker and more affordable for customers than creating something from scratch, or hiring a designer.
  • Within the web-to-print environment, sharing materials and print collateral is made easy via cloud uploading and collaboration. Again, extensive back and forth is eliminated, getting the project to the print floor quicker and with fewer opportunities for error.

Keep in mind, this is still only value-added at the order stage of the print process! A functional web-to-print portal goes beyond just facilitating efficiency after an order is placed.

Generating Sales and Prompting Leads

As a printer, being able to offer a web-to-print portal as a sales tool means creating accessibility that prompts inquiries and generates leads. Consider the following benefits:

  • Customers looking for a quick, non-committal quote can submit a small amount of information through the portal, which opens up a dialog with the printer. Quotes and pricing can be exchanged, with the opportunity to create a conversion through this passive sales channel.
  • Web-to-print environments present the allure of modernization. Being accessible online, where a majority of business is done, is appealing to potential customers who want an upfront guarantee of effectiveness and efficiency.
  • For printers, inquiries through the web-to-print portal can be handled accordingly via workflow automation. For example, an inquiry regarding large format POP materials may be directed to one person specifically within the business—leads can automatically be sent to that person through the web-to-print portal.

Saving Time and Money Through Efficiency

Perhaps the most critical value a web-to-print portal provides is that of cost-saving efficiency, for both the printer and the customer. In creating a system of checks and balances, while simultaneously eliminating errors and waste, the savings on a per-job basis can become prolific for both sides:

  • In proofing projects throughout the duration of the workflow, as prompted by the portal’s built-in checks and balances, printers can ensure the final job going to print is perfect, minimizing re-print potential due to poor proofing.
  • Customers can submit collateral through the web portal, saving them the time of having to send multiple emails or navigate through various links to online repositories. This also expedites the job by giving printers instant access to necessary files throughout the duration of the job.
  • The organization and structure of a web-to-print portal mean minimizing lost collateral, misplaced files, or erratic email chains. These things all cost time and money to resolve.

Value That Cannot Be Ignored

With benefits at every stage of the customer-to-print process, the value of a web-to-print portal cannot be ignored by modern print providers. From capturing leads and providing quotes to gathering collateral and communicating feedback, to proofing and finally printing: web-to-print is changing the way people get their final print materials. Find out how creating your custom web-to-print portal can help your business run more smoothly by getting in touch with your local AlphaGraphics!


Posted by Robert

The team of print and marketing pros at AlphaGraphics Northeast Atlanta makes consistent delivery, stunning quality and rush turnarounds look easy. But this kind of work product doesn’t come by accident. It requires decades of collective experience to come together with cutting-edge equipment in a culture that rewards pride in your work and attention to detail.

Since taking the helm in 2018, local owner and operator Robert Yeldell has created these perfect conditions, leveraging technology with a pioneer spirit you’d expect from someone with a former career in the entertainment industry. It all comes together in an exceptional customer experience, from the time you first pick up the phone to the moment you leave a raving review about the way we exceeded your expectations but not your budget with our quality, timing and service.

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