Once again Austin is gearing up for that enormous juggernaut of music, film, and technology collectively known as South by Southwest. Did your business get caught unprepared for this massive event last year? It’s all too easy to assume that you have plenty of time to put together your print marketing, signage, and other promotional necessities for this March extravaganza. But March isn’t that far away, and in the meantime, your competitors are placing their orders for marketing materials. So consider this post your official wake-up call!
What kinds of materials are we talking about? For starters, you’ll want to hand out all sorts of materials to visitors and fellow vendors. You’ll also go through a ton of business cards, so now is the time to place a massive order. You’ll probably want to have plenty of brochures, one sheets, catalogs, media kits, and branded promotional gifts for your swag bags (which should also be printed with your brand identity).
Don’t forget about the banners, signs, and other displays that will help you get noticed amidst the crowded chaos of SXSW’s trade show floors and event panels. Tabletop banners are an essential starting point, but you’ll also want signs directing your target audience to your booth or panel. The booth itself will make a bigger impression if you enhance it with standup banners or a wall-sized display. Last but not least, this is the ideal time to get those colorful vehicle wraps for your company cars. After all, the whole world will be watching Austin — so why not make sure some of those eyes are on you as you make your way through town and park your vehicles at SXSW?
Ready to get a head start on your 2019 SXSW success? Contact us today!