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Category: Marketing

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How to Combine Digital and Print for More Effective Marketing Campaigns

Digital marketing has largely been adopted as a key marketing strategy for many businesses, but that doesn’t mean print is dead. In fact, print and digital marketing can work together to create more effective campaigns.

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Why You Need Content Marketing to Build Customer Loyalty

In our current COVID environment, building brand loyalty is more important than ever for small businesses here in Central Texas. We want our customers to return again and again because of what we have to

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8 Eye-Opening Business Signage Stats You Need to Know

Any smart business owner knows that it takes more than just a great product or model to operate a successful company. The true driver of success is sales, and sales stem from good advertising and branding.

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FREE Signs For Local Businesses

WE ARE OPEN Stop Traffic and Sell Something At AlphaGraphics Central Austin we understand the need to communicate effectively to your customers and the community that despite recent events and changes, you are indeed still

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How to Stand Out at Your Next Trade Show

Trade shows are a critical venue for your business to increase its visibility. Whether you’re new to the scene, pitching a new product, or simply keeping up with industry trends, it’s crucial to create an alluring,

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Color Systems 101: Digital Design vs. Print Projects

If you want to create powerful marketing pieces, you have to get colorful. People have come to associate certain colors with specific moods, emotions, and even instructions. But how can you know that the colors

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The Power of the Portal: agOnline for Multi-Branch Businesses

Managing the print marketing needs of a multi-location enterprise can get messy. If you have branch offices throughout Austin, San Antonio, the state of Texas, the entire nation or the entire globe, you can run

Spot UV

Want to Stand Out? Try Our Spot UV and Raised Spot UV Printing

To promote your brand effectively, your marketing must stand out from the crowd and make a powerful impression on your target audience. But how do you add that extra degree of effectiveness to everyday printed

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Don’t Let Your Marketing Suffer From Graphic Design “Epic Fails”

Suppose for a moment that your organization’s marketing department turned out a graphic design worthy of these Hall of Shame entries:    There are so many ways to mess up a printed piece’s graphic design

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Make Your Point With Event Banners and Banner Stands

We’ve posted before about the need for custom signs, creative promotional items, and other marketing materials in anticipation of SXSW — but SXSW is just the tip of the Austin event iceberg. The Pecan Street