Please enable JavaScript, then refresh this page. JavaScript is required on this site.

Category: Marketing

E
EDDM Mailings — What’s with all the buzz?

EDDM Mailings — What’s with all the buzz?

The post office is spending all of this money advertising EDDM (Every Door Direct Mail) mailings — what are they and what’s the big deal? For most people doing mailings, postage continues to be the

D
Daily Deals — Do They Work for Merchants?

Daily Deals — Do They Work for Merchants?

I have been talking a lot with merchants about the pros and cons of Daily Deal sites.  I would be interested in hearing more from merchants who use them about what type of repeat business

M
Mailing and the cost of postage

Mailing and the cost of postage

As you have probably already heard, the post office has announced as expected an increase in postage costs for 2012.  What does that mean for you and your marketing budgets if the increase goes through