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Leap Into Direct Mail!

Did you know that 2016 is a Leap Year?  Leap Day is tomorrow, and is a perfect excuse for special promotions, programs or events – and there’s no better way to let your customers know about it than personalized Direct Mail!

DID YOU KNOW:

  • Almost two times as many US adults react positively to receiving mail than negatively.
  • 55% look forward to getting their mail.
  • 67% feel that physical mail is more personal than electronic.
  • Direct mail outperforms all digital channels by nearly 700% in terms of response rates.
  • Direct mail’s strong ROI of 15-17% is one of the highest reported and outranks those of most digital channels.
  • Direct mail’s overall prospect file response rates were 10 times that of email, which came in at just 0.1 percent.

Personalized direct mail can go beyond the standard postcard mailing as well.  There are lots of ways to customize a direct mail piece – such as the 6-month calendars we sent out at the end of last year.  We’ve been sending out our personalized triangular calendars for a few years now, and our customers love them!  If you didn’t get one and would like to receive one be sure to let us know to add you to our mailing list!

 

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