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admin_us605

All posts by admin_us605

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Managing Your Brand In Crisis Mode

It’s an extremely vulnerable time for Americans as we try to balance maintaining our businesses and economy with social distancing and other preventative measures. It’s safe to say that the COVID-19 pandemic will cause some

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Creating Creative Campaigns using Internal Crowdsourcing

In a recent episode of NPR’s “Wait Wait Don’t Tell me” podcast, host Peter Sagal was discussing the newly christened US “Space Force,” renamed from the Air Force Space Command, and was discussing with his

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Inspiration Versus Recreation

I worked for a number of years at a Blockbuster Video. I have a very visual memory, so after a few years of reshelving the sections, I got to the point that I could identify

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Thinking in All Dimensions

Designing for outdoor applications comes with a plethora of challenges and hurdles, from materials and substrates to legibility and visibility. The biggest factor is the environment itself – what forces outside of your control will

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How to use Experience Marketing to Reach New Customers

I’ve always loved going to museums. I have fond memories of both the Indianapolis Children’s Museum and the Center of Science and Industry (COSI) in Columbus, OH – both youth-focused museums that are equal parts

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Customer Spotlight | Carmel Chriskindlmarkt

Carmel Christkindlmarkt named the Best Holiday Market We’re immensely proud of our friends at the Carmel Christkindlmarkt for being named the 2019 Reader’s Choice for Best Holiday Market by USA Today. From the official media

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Marketing Mojo | Holiday Recycling

Concerned about paper and cardboard waste once your holiday shopping is done? Here are some quick facts and ways you can be more eco friendly this holiday: One of the most common misconceptions people have

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Marketing Mojo | When Good Mail Goes Bad

7 Ways Direct Mail Can Go Wrong I have a weird weakness for terrible clickbait articles, particularly at 1am when I shouldn’t be on my phone anyway. I’m not usually one for schadenfreude, but years

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Design Insight | From the Books of Babes

Surprising Design Insights from Great Children’s Books I was always an avid reader as a child. I loved books and to this day I can still fondly remember the books that meant the most to

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From The Design Desk | Pantone’s New Color Heroes

Pantone introduces 294 New PMS Colors with a team of superheros I remember being amazed that at one point in human history, we did not have a word for the color blue. I had to