Design Insight | From the Books of Babes
Surprising Design Insights from Great Children’s Books I was always an avid reader as a child. I loved books and to this day I can still fondly remember the books that meant the most to …
From The Design Desk | Pantone’s New Color Heroes
Pantone introduces 294 New PMS Colors with a team of superheros I remember being amazed that at one point in human history, we did not have a word for the color blue. I had to …
Marketing Mojo | Don’t Ignore Your Signs
A business without a sign is a sign of no business. We’ve all heard the adages about first impressions – not judging a book by it’s cover might be an important metaphor for personal interaction …
From The Design Desk | What ever happened to the Monogram?
A custom monogram or crest used to be a symbol of royalty or the wealthy elite. So what changed? Back in high school, I went to a Renaissance Festival with some friends, and one of …
Marketing Mojo | Perfecting the Customer Experience
Why developing a customer service & experience mindset is just as important as your end product. Forbes contributor Chris Cancialosi recently posted an article about why Customer Experience is so important, even for small businesses. …
From The Design Desk | What is Your Creativity Worth?
Creatives are clearly in a battle for the value of their work and what clients are willing to pay for it. But who should be the winner? There has been a lot of debate recently …
Marketing Mojo | A Perf-ectly Good Solution to Privacy and Protection
How to advertise, personalize and protect your retail, office, school or home space using window graphics. In every police procedural drama on television or film, there is at least one scene of the suspect staring …
From The Design Desk | Learning by Design
Book and Informational Design Tips and Tricks I was having a conversation the other day about studying Shakespeare in school. For a lot of people, things like Shakespeare are difficult to read because of the …
Marketing Mojo | The Changing Face of Signs
How the Sign Industry has Evolved to Keep Up With the Technology of the Times [youtube https://www.youtube.com/watch?v=MT3L_smQbmQ&w=1189&h=669] The International Signs Association (ISA) recently released the video above as a part of their 75th anniversary. It’s …
From The Design Desk | What’s Your Type?
Serif or Not to Serif, that is the Question. Designers love to be picky about their favorite fonts. Every one of us has that list of 5-10 typefaces we gravitate towards when we’re given carte …