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admin_us605

All posts by admin_us605

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Marketing Mojo | Combining Digital and Direct Mail

How Multi-Channel Marketing Can Benefit Your Brand Message I’m not sure if you know that this is the final season of Game of Thrones. Actually, I don’t know how you could NOT be aware of

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From The Design Desk | Letters to the Editor(ial)

Getting Started with Editorial Design When I was in college, I collaborated with my roommate on a project for our sorority putting together our pledge books which contained our club’s history, mission, and a workbook

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Marketing Mojo | 5 Ways to Grow Your Customer Base

Promoting Positive Growth through Networking and Outreach After a frigid February, it’s finally starting to feel like Spring, and that means it’s time for things to start growing. I’m ready for the color green again.

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From The Design Desk | Putting Color through the Gamut

Tips and Tricks for Working with Color Digitally I’ve started following a lot of illustrators on Twitter, who post a lot of fan art from movies and video games that I love. As someone who

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Marketing Mojo | Good Words vs. Good Values

Writing Persuasive Copy that Sells I went through a phase about a year ago where I thought I was being smart by ordering things for super cheap on Amazon based on the average customer reviews.

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From The Design Desk | Luxury Print on a Budget

6 Cost-Efficient Ways to Achieve Luxury in Print A quick scan of any type of print category on Pinterest will show you that people love luxury printing. Letterpress, diecutting, foil stamping – all of these

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Direct Mail Perspectives | Direct Mail for Women

Direct Mail Perspectives | Direct Mail for Women

How to Tailor Your Message to a Female Audience Gender-specific marketing can be a touchy subject. You want your message to resonate with the right people, but there are better ways to approach it than

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From The Design Desk | Pantone’s Color Of the Year

Living Coral makes a splash as Pantone’s 2019 Color of the Year Each year, the color experts at Pantone take a look for inspiration and trends across all spectrums of media, graphic design, print, technology,

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Marketing 101 | Design Thinking

Marketing 101 | Design Thinking

How Design Thinking Can Boost Your Marketing Efforts I think a lot of marketing strategies use what I’ve decided is the Field of Dreams approach to a problem. “If you build it, they will come.”

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From The Design Desk | What is Clickable Paper?

From The Design Desk | What is Clickable Paper?

Is augmented reality making digital connectivity the future of print? My best friend’s birthday is in November, which coincidentally happens to be the month in which both Fantastic Beasts movies have been released. We’re both