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Category: Branding

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Managing Your Brand In Crisis Mode

It’s an extremely vulnerable time for Americans as we try to balance maintaining our businesses and economy with social distancing and other preventative measures. It’s safe to say that the COVID-19 pandemic will cause some

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Marketing 101 | Distilling Your Unique Brand

Sometimes to find the right things to say about what makes you unique, you have to ask the wrong questions. I always hated writing research papers for school, despite the fact that I loved creative

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Marketing Mojo: Building Brand Loyalty through Print

Marketing Mojo: Building Brand Loyalty through Print

The universal truth is that Print is still the most effective means of marketing out there.  Online and social media might be the big buzzwords of the day, but most small businesses are still relying

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Marketing Mojo: 3 Characteristics of Successful Brands

Marketing Mojo: 3 Characteristics of Successful Brands

Before reality TV really took over modern programming, my mother and I used to watch a lot of fashion and makeover shows.  There was something fascinating about seeing how much difference a person’s appearance can

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Marketing Mojo: Connecting your Brand Image

Marketing Mojo: Connecting your Brand Image

I was at a networking event not too long ago and the featured speaker was Starla West, an image coach based here in Indianapolis. She focuses on helping individuals and companies refine their appearance and

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From the Design Desk: Branding a Country

From the Design Desk: Branding a Country

I absolutely love the Olympics.  I’ve watched more TV since Friday than I probably have in the past three months.  I could go on forever about how much I love watching gymnastics, swimming, diving, and