Category: Design
Marketing Mojo: Tips for Trade Show Success
Several years ago I attended a fledgling convention here in Indy because a few actors I was a fan of were guests of honor. Upon entry, I quickly realized that most of the booths and …
From the Design Desk: Applying User Experience to Print Design
I didn’t understand for a long time what people were talking about when they discussed UI/UX design. I didn’t even know what the acronyms stood for (User Interface/User Experience) for longer than I care to admit, …
From the Design Desk: Finding the Right Fonts
It’s no secret how much I love fonts, especially well-designed script and hand-drawn fonts. I will find excuses to use them in our own internal branding as often as I am able. When it comes …
Marketing Mojo: Becoming a Postage Wizard
“P.S. I do hope we’ve put enough stamps on.” He held up the envelope in which Mrs. Weasley’s letter had come, and Harry had to fight down a laugh. Every bit of it was covered …
From the Design Desk: Designing for Experience
My friends and I play a lot of board games, ranging from super simple card games to the complicated games that can take several hours to play. Tabletop gaming is enjoying a sort of renaissance, …
From the Design Desk: Logo Problems at the White House?
Here’s a trivia question for you White House afficionados out there: Which side of the White House is depicted on the $20 Bill? If you answered the North-facing side, you’d be correct, at least since …
Marketing Mojo: Hit the Road – Vehicle Graphics to Fit Your Budget
When I was in high school, a friend of mine had a horrible old light blue 1980’s Toyota Tercel Hatchback that we called the “Rat”. Both doors had been replaced with mismatched red paint, and …
From the Design Desk: The Designer’s Arsenal – Finding the Right Tool for the Job
Kleenex, Band-Aids, Q-Tips, and Post-Its. What do all these products have in common? Well, technically, it’s not the what the products have in common – it’s the brand. All of these are brand names that …
From the Design Desk: Designing the Perfect Business Card
Business Cards are really the bread and butter of graphic design. They are among the simplest things we do, but for as commonplace as business cards are, they are one of a small business’ most …
Marketing Mojo: Common Signage Mistakes to Avoid
If you’ve ever started a new business, moved into a new office, or planned for a large event or trade show, you know that signage is sometimes the very last thing you think of in …