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Category: Direct Mail

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Keeping In TOUCH | Avoid Contributing to Online Fatigue with Direct Mail

In the past two weeks, I’ve had two book clubs and family game night over Zoom, online hangouts with friends over Discord two or three times a week, watched a live talk show broadcast over

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Marketing Mojo | Holiday Recycling

Concerned about paper and cardboard waste once your holiday shopping is done? Here are some quick facts and ways you can be more eco friendly this holiday: One of the most common misconceptions people have

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Marketing Mojo | When Good Mail Goes Bad

7 Ways Direct Mail Can Go Wrong I have a weird weakness for terrible clickbait articles, particularly at 1am when I shouldn’t be on my phone anyway. I’m not usually one for schadenfreude, but years

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Marketing Mojo | Combining Digital and Direct Mail

How Multi-Channel Marketing Can Benefit Your Brand Message I’m not sure if you know that this is the final season of Game of Thrones. Actually, I don’t know how you could NOT be aware of

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Direct Mail Perspectives | Direct Mail for Women

Direct Mail Perspectives | Direct Mail for Women

How to Tailor Your Message to a Female Audience Gender-specific marketing can be a touchy subject. You want your message to resonate with the right people, but there are better ways to approach it than

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Marketing 101 | 5 Lessons to Learn from Direct Mail

Marketing 101 | 5 Lessons to Learn from Direct Mail

My father and I had a conversation recently about the rise of “maker culture” – this YouTube, Pinterest and Instagram fueled movement of artisans who are making crafting popular again. Artists, carpenters, builders, quilters and

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Marketing 101 | What “Why” Means to your Direct Mail Marketing

Marketing 101 | What “Why” Means to your Direct Mail Marketing

“Why?” is often such a loaded question – the bane of students, philosophers, and parents of toddlers alike. When we think of occasions and instances in which we commonly find ourselves asking “Why?”, we typically

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Marketing Mojo: Becoming a Postage Wizard

Marketing Mojo: Becoming a Postage Wizard

“P.S. I do hope we’ve put enough stamps on.” He held up the envelope in which Mrs. Weasley’s letter had come, and Harry had to fight down a laugh. Every bit of it was covered

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Leap Into Direct Mail!

Leap Into Direct Mail!

Did you know that 2016 is a Leap Year?  Leap Day is tomorrow, and is a perfect excuse for special promotions, programs or events – and there’s no better way to let your customers know

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Marketing Mojo: Mastering Direct Mail

Marketing Mojo: Mastering Direct Mail

In this day and age, there is something deeply personal about sending someone something in the mail.  When you take the time to write something meaningful, carefully write out the address, and stick on a