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Category: Direct Mail

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Marketing 101 | 5 Lessons to Learn from Direct Mail

Marketing 101 | 5 Lessons to Learn from Direct Mail

My father and I had a conversation recently about the rise of “maker culture” – this YouTube, Pinterest and Instagram fueled movement of artisans who are making crafting popular again. Artists, carpenters, builders, quilters and

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Marketing 101 | What “Why” Means to your Direct Mail Marketing

Marketing 101 | What “Why” Means to your Direct Mail Marketing

“Why?” is often such a loaded question – the bane of students, philosophers, and parents of toddlers alike. When we think of occasions and instances in which we commonly find ourselves asking “Why?”, we typically

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Marketing Mojo: Becoming a Postage Wizard

Marketing Mojo: Becoming a Postage Wizard

“P.S. I do hope we’ve put enough stamps on.” He held up the envelope in which Mrs. Weasley’s letter had come, and Harry had to fight down a laugh. Every bit of it was covered

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Leap Into Direct Mail!

Leap Into Direct Mail!

Did you know that 2016 is a Leap Year?  Leap Day is tomorrow, and is a perfect excuse for special promotions, programs or events – and there’s no better way to let your customers know