Category: Graphic Design
Marketing 101 | 5 Lessons to Learn from Direct Mail
My father and I had a conversation recently about the rise of “maker culture” – this YouTube, Pinterest and Instagram fueled movement of artisans who are making crafting popular again. Artists, carpenters, builders, quilters and …
Design Desk | Type Culture
I am so behind on all the things I would normally be gushing about by now – I barely watched any of the Super Bowl ads and I completely forgot to record the Olympic Opening …
From the Design Desk: Applying User Experience to Print Design
I didn’t understand for a long time what people were talking about when they discussed UI/UX design. I didn’t even know what the acronyms stood for (User Interface/User Experience) for longer than I care to admit, …
From the Design Desk: Finding the Right Fonts
It’s no secret how much I love fonts, especially well-designed script and hand-drawn fonts. I will find excuses to use them in our own internal branding as often as I am able. When it comes …
From the Design Desk: Designing for Experience
My friends and I play a lot of board games, ranging from super simple card games to the complicated games that can take several hours to play. Tabletop gaming is enjoying a sort of renaissance, …
From the Design Desk: Trifold and True Brochure Design – Best Practices
A solid brochure is a basic essential for any marketing toolkit. With more versatility than a business card or rack card, a standard trifold brochure is a great tool for presenting information in an easy …
From the Design Desk: The Designer’s Arsenal – Finding the Right Tool for the Job
Kleenex, Band-Aids, Q-Tips, and Post-Its. What do all these products have in common? Well, technically, it’s not the what the products have in common – it’s the brand. All of these are brand names that …
From the Design Desk: Designing the Perfect Business Card
Business Cards are really the bread and butter of graphic design. They are among the simplest things we do, but for as commonplace as business cards are, they are one of a small business’ most …
Marketing Mojo: Common Signage Mistakes to Avoid
If you’ve ever started a new business, moved into a new office, or planned for a large event or trade show, you know that signage is sometimes the very last thing you think of in …
From the Design Desk: Pick your own Pantone?
Pantone announced their 2016 Color of the Year in December – and for the first time ever, they actually chose two colors together. Serenity and Rose Quartz – a pale, cool blue and a light …