Category: Graphic Design
From The Design Desk | Pantone’s Color Of the Year
Living Coral makes a splash as Pantone’s 2019 Color of the Year Each year, the color experts at Pantone take a look for inspiration and trends across all spectrums of media, graphic design, print, technology, …
Marketing 101 | Design Thinking
How Design Thinking Can Boost Your Marketing Efforts I think a lot of marketing strategies use what I’ve decided is the Field of Dreams approach to a problem. “If you build it, they will come.” …
Marketing 101 | 5 Lessons to Learn from Direct Mail
My father and I had a conversation recently about the rise of “maker culture” – this YouTube, Pinterest and Instagram fueled movement of artisans who are making crafting popular again. Artists, carpenters, builders, quilters and …
From The Design Desk | Unignorable Orange
Is this the most unignorable color in the world? Pantone thinks so. Orange has always been my least favorite color. Autumn is my favorite season, fall in Indiana means suddenly everything is orange. Pumpkins, fall …
Design Desk | Crowd Sourcing Done Right
How the NBA’s Portland Trailblazers turned to the local community for a Gameday Poster series designed for—and by—their fans. Google Doodles. Alamo Drafthouse’s Limited Edition Mondo Posters. Dorito’s Superbowl Commercials. I love it when brands …
Design Desk | Copyright Conflict
How to protect yourself from copyright infringement and violations My uncle is a self-taught photographer. He built his own portrait studio from the ground up to become one of the most respected and prolific studios …
Design Desk | Outsmart Your Spellcheck
Learning not to rely on autocorrect can help you fix mistakes before they happen My mother isn’t the most tech-savvy when it comes to her cell phone. For a while, she got into using the …
Marketing 101 | The Importance of Storytelling in Print
Grow your brand by telling a story instead of just self-promotion. When you think of examples of great commercials or advertisements, a lot of the best examples are clips or images that tell a story. …
Design Desk | Print Design FAQ’s
The Top Five Mistakes People Make in Print Design Every now and then I like to do a bit of a Print FAQ refresh, because we get new customers all the time who aren’t familiar …
Design Desk | Type Culture
I am so behind on all the things I would normally be gushing about by now – I barely watched any of the Super Bowl ads and I completely forgot to record the Olympic Opening …