Category: Graphic Design
From the Design Desk: Why Print is a Gateway Media
For a while there, it seemed like most experts believed that the “death of print” was inevitable. In spite of these predictions, it seems like print design is stronger than ever before. Digital technology has …
From the Design Desk: How do we taste color?
If you’re at all familiar with the Percy Jackson series of young adult books, you’ll know the main character (who happens to be the son of Poseidon) has a long standing joke with his mother …
Marketing Mojo: The Importance of Color
I saw a hilarious commercial for Lowe’s on TV yesterday, with two chameleons discussing paint colors for their house. Every time they walked over a paint sample they changed color to test them, since as …
From The Design Desk: Roses are Red, Violets are PMS 2748
“Are the colors set in PMS, CMYK or RGB?” When designers talk about PMS, they aren’t warning you to leave them alone for a few days. (Well, maybe they are, but not for the same …
From the Design Desk: Bleed it Out
“Does the file have bleeds?” AlphaGraphics presents…The Bleeds – The Movie! If this question makes about as much sense to you as picas to pixels, you aren’t alone. Before you reach for the band-aids, take …
From the Design Desk:The Perfect Palette
Last week I was driving home a few days after the massive snowstorm that blanketed the enitre midwest in a foot of snow. It was early evening and the sun had just begun to set, …
From the Design Desk: A Tale of Type
My graphic design professor in college was an avid collector of letterpress type. We had an old hand-cranked press in the art building, and got to experience first-hand how to arrange and place type. There’s …
The Designer’s Deserted Island Plan
I’m usually the first person to admit that I’m in way over my head on a project. I had all sorts of grand ideas over the holidays for homemade gifts. Two and a half hand-sewn, …
Keep It Simple, But Never Stupid
By Stephanie Ringold,Graphic Designer,AGCarmel Think of the absolute best logo you’ve ever seen. What does it look like? A good logo is built on carefully planned use of both positive and negative space – like …
From the Design Desk: My Obsession with Fonts
by Stephanie Ringold, Graphic Designer, AGCarmel About a year ago, there were over 900 fonts on my home computer. Today I’ve whittled that number down to 350 or so, but that still doesn’t stop …