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Category: Internet

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From the Design Desk: Applying User Experience to Print Design

From the Design Desk: Applying User Experience to Print Design

I didn’t understand for a long time what people were talking about when they discussed UI/UX design.  I didn’t even know what the acronyms stood for (User Interface/User Experience) for longer than I care to admit,

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Marketing Mojo: Bringing Web Content Back to Print

Marketing Mojo: Bringing Web Content Back to Print

I consider myself fortunate to have been part of the first generation to really grow up learning on computers.  When it was still cool to collect Encyclopaedia Brittanica, because Wikipedia wasn’t a thing yet.  I

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Marketing Mojo: What can Print “Steal” from Digital?

Marketing Mojo: What can Print “Steal” from Digital?

Everyone knows how to recognize a clickbait headline.  Phrases like “You won’t believe X” or “X things you didn’t know about Y” are designed to grab our attention and entice us to investigate further.  Plenty

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Marketing Mojo: Paper Beats Digital, According to Neuroscience

Marketing Mojo: Paper Beats Digital, According to Neuroscience

Comparing different methods of print and digital marketing is like playing a game of rock, paper, scissors – every channel has its advantages and disadvantages over the other.  Digital marketing is easily accessible and convenient,

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Marketing Mojo: 4 Tips for Making the Most of your Holiday Message

Marketing Mojo: 4 Tips for Making the Most of your Holiday Message

For the last few years, the makers of the popular adult game “Cards Against Humanity” have done a holiday promotion where for a couple dollars, they send fans of the game a series of small