Category: Internet
Mixed Messaging | When Good Intentions in Advertising Miss the Mark
Everybody loves a good sappy commercial that tugs on your heartstrings, makes you feel warm and fuzzy, or provokes a genuine emotional response. They usually pop up around holidays or special broadcast events like the …
From the Design Desk: Applying User Experience to Print Design
I didn’t understand for a long time what people were talking about when they discussed UI/UX design. I didn’t even know what the acronyms stood for (User Interface/User Experience) for longer than I care to admit, …
Marketing Mojo: Bringing Web Content Back to Print
I consider myself fortunate to have been part of the first generation to really grow up learning on computers. When it was still cool to collect Encyclopaedia Brittanica, because Wikipedia wasn’t a thing yet. I …
From the Design Desk: The Designer’s Arsenal – Finding the Right Tool for the Job
Kleenex, Band-Aids, Q-Tips, and Post-Its. What do all these products have in common? Well, technically, it’s not the what the products have in common – it’s the brand. All of these are brand names that …
Marketing Mojo: What can Print “Steal” from Digital?
Everyone knows how to recognize a clickbait headline. Phrases like “You won’t believe X” or “X things you didn’t know about Y” are designed to grab our attention and entice us to investigate further. Plenty …
Marketing Mojo: Paper Beats Digital, According to Neuroscience
Comparing different methods of print and digital marketing is like playing a game of rock, paper, scissors – every channel has its advantages and disadvantages over the other. Digital marketing is easily accessible and convenient, …
From the Design Desk: Graphic Design & the Movies – A Muggle’s Dream
As a huge movie buff, one of the aspects of film that I find fascinating is all the work that goes on behind the scenes to create a truly immersive experience for the viewers. Costuming, …
Marketing Mojo: 4 Tips for Making the Most of your Holiday Message
For the last few years, the makers of the popular adult game “Cards Against Humanity” have done a holiday promotion where for a couple dollars, they send fans of the game a series of small …
From the Design Desk: The Symbol for a Cause
If you’ve been on social media lately, you might have seen the posts about a new tradition to trick-or-treating: the Teal Pumpkin. The idea behind the campaign, which was founded last year by Food Allergy Research …