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Category: Packaging

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Marketing 101 | Is Paper the New Plastic?

Marketing 101 | Is Paper the New Plastic?

The industry is sensing a “paper movement”, replacing wasteful plastic with sustainable, recyclable paper materials. A few years ago I went to San Francisco to visit a friend who had moved out of state. While

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From the Design Desk: Practical Package Design Principles

From the Design Desk: Practical Package Design Principles

If you’ve ever watched a competitive cooking show like Iron Chef, Chopped, or Cutthroat Kitchen, you’ve probably seen at least one episode where a contestant creates a delightful and delicious dish but very nearly forgets