Category: Printing
Marketing 101 | What “Why” Means to your Direct Mail Marketing
“Why?” is often such a loaded question – the bane of students, philosophers, and parents of toddlers alike. When we think of occasions and instances in which we commonly find ourselves asking “Why?”, we typically …
Marketing Mojo: Tips for Trade Show Success
Several years ago I attended a fledgling convention here in Indy because a few actors I was a fan of were guests of honor. Upon entry, I quickly realized that most of the booths and …
From the Design Desk: Finding the Right Fonts
It’s no secret how much I love fonts, especially well-designed script and hand-drawn fonts. I will find excuses to use them in our own internal branding as often as I am able. When it comes …
Marketing Mojo: Becoming a Postage Wizard
“P.S. I do hope we’ve put enough stamps on.” He held up the envelope in which Mrs. Weasley’s letter had come, and Harry had to fight down a laugh. Every bit of it was covered …
From the Design Desk: Practical Package Design Principles
If you’ve ever watched a competitive cooking show like Iron Chef, Chopped, or Cutthroat Kitchen, you’ve probably seen at least one episode where a contestant creates a delightful and delicious dish but very nearly forgets …
Marketing Mojo: The Future of QR Codes
A few years ago, QR codes were being touted as part of the future of mobile marketing technology. More versatile and universal than a barcode, capable of containing a web link or contact information. QR …
Marketing Mojo: Straight Talk about Print
In college, I was addicted to the original series of CSI. I loved the characters and the drama of the crime scene-of-the-week format, but could never quite get over some of the more glaringly obvious …
From the Design Desk: Logo Problems at the White House?
Here’s a trivia question for you White House afficionados out there: Which side of the White House is depicted on the $20 Bill? If you answered the North-facing side, you’d be correct, at least since …
Marketing Mojo: Bringing Web Content Back to Print
I consider myself fortunate to have been part of the first generation to really grow up learning on computers. When it was still cool to collect Encyclopaedia Brittanica, because Wikipedia wasn’t a thing yet. I …
Marketing Mojo: Hit the Road – Vehicle Graphics to Fit Your Budget
When I was in high school, a friend of mine had a horrible old light blue 1980’s Toyota Tercel Hatchback that we called the “Rat”. Both doors had been replaced with mismatched red paint, and …