Category: Printing
Marketing Mojo: Hit the Road – Vehicle Graphics to Fit Your Budget
When I was in high school, a friend of mine had a horrible old light blue 1980’s Toyota Tercel Hatchback that we called the “Rat”. Both doors had been replaced with mismatched red paint, and …
From the Design Desk: The Designer’s Arsenal – Finding the Right Tool for the Job
Kleenex, Band-Aids, Q-Tips, and Post-Its. What do all these products have in common? Well, technically, it’s not the what the products have in common – it’s the brand. All of these are brand names that …
Marketing Mojo 5 Small Business Marketing Tips Straight from the Shark’s Mouth – Shark Tank’s Robert Herjavec, that is
Robert Herjavec knows a few things about running a small business – having grown his own internet security firm from only 3 employees to over 220 since 2003. One of the investors on ABC’s hit …
From the Design Desk: Designing the Perfect Business Card
Business Cards are really the bread and butter of graphic design. They are among the simplest things we do, but for as commonplace as business cards are, they are one of a small business’ most …
Marketing Mojo: Common Signage Mistakes to Avoid
If you’ve ever started a new business, moved into a new office, or planned for a large event or trade show, you know that signage is sometimes the very last thing you think of in …
From the Design Desk: Pick your own Pantone?
Pantone announced their 2016 Color of the Year in December – and for the first time ever, they actually chose two colors together. Serenity and Rose Quartz – a pale, cool blue and a light …
Marketing Mojo: What can Print “Steal” from Digital?
Everyone knows how to recognize a clickbait headline. Phrases like “You won’t believe X” or “X things you didn’t know about Y” are designed to grab our attention and entice us to investigate further. Plenty …
Leap Into Direct Mail!
Did you know that 2016 is a Leap Year? Leap Day is tomorrow, and is a perfect excuse for special promotions, programs or events – and there’s no better way to let your customers know …
Marketing Mojo: Paper Beats Digital, According to Neuroscience
Comparing different methods of print and digital marketing is like playing a game of rock, paper, scissors – every channel has its advantages and disadvantages over the other. Digital marketing is easily accessible and convenient, …
From the Design Desk: Graphic Design & the Movies – A Muggle’s Dream
As a huge movie buff, one of the aspects of film that I find fascinating is all the work that goes on behind the scenes to create a truly immersive experience for the viewers. Costuming, …