Category: Printing
From the Design Desk: Practical Package Design Principles
If you’ve ever watched a competitive cooking show like Iron Chef, Chopped, or Cutthroat Kitchen, you’ve probably seen at least one episode where a contestant creates a delightful and delicious dish but very nearly forgets …
Marketing Mojo: The Future of QR Codes
A few years ago, QR codes were being touted as part of the future of mobile marketing technology. More versatile and universal than a barcode, capable of containing a web link or contact information. QR …
Marketing Mojo: Straight Talk about Print
In college, I was addicted to the original series of CSI. I loved the characters and the drama of the crime scene-of-the-week format, but could never quite get over some of the more glaringly obvious …
From the Design Desk: Logo Problems at the White House?
Here’s a trivia question for you White House afficionados out there: Which side of the White House is depicted on the $20 Bill? If you answered the North-facing side, you’d be correct, at least since …
Marketing Mojo: Bringing Web Content Back to Print
I consider myself fortunate to have been part of the first generation to really grow up learning on computers. When it was still cool to collect Encyclopaedia Brittanica, because Wikipedia wasn’t a thing yet. I …
Marketing Mojo: Hit the Road – Vehicle Graphics to Fit Your Budget
When I was in high school, a friend of mine had a horrible old light blue 1980’s Toyota Tercel Hatchback that we called the “Rat”. Both doors had been replaced with mismatched red paint, and …
From the Design Desk: The Designer’s Arsenal – Finding the Right Tool for the Job
Kleenex, Band-Aids, Q-Tips, and Post-Its. What do all these products have in common? Well, technically, it’s not the what the products have in common – it’s the brand. All of these are brand names that …
Marketing Mojo 5 Small Business Marketing Tips Straight from the Shark’s Mouth – Shark Tank’s Robert Herjavec, that is
Robert Herjavec knows a few things about running a small business – having grown his own internet security firm from only 3 employees to over 220 since 2003. One of the investors on ABC’s hit …
From the Design Desk: Designing the Perfect Business Card
Business Cards are really the bread and butter of graphic design. They are among the simplest things we do, but for as commonplace as business cards are, they are one of a small business’ most …
Marketing Mojo: Common Signage Mistakes to Avoid
If you’ve ever started a new business, moved into a new office, or planned for a large event or trade show, you know that signage is sometimes the very last thing you think of in …