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Category: Printing

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Marketing Mojo: Paper Beats Digital, According to Neuroscience

Marketing Mojo: Paper Beats Digital, According to Neuroscience

Comparing different methods of print and digital marketing is like playing a game of rock, paper, scissors – every channel has its advantages and disadvantages over the other.  Digital marketing is easily accessible and convenient,

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Marketing Mojo: 4 Tips for Making the Most of your Holiday Message

Marketing Mojo: 4 Tips for Making the Most of your Holiday Message

For the last few years, the makers of the popular adult game “Cards Against Humanity” have done a holiday promotion where for a couple dollars, they send fans of the game a series of small

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From the Design Desk: Poster Child

From the Design Desk: Poster Child

It was no secret that my art history professor and I shared a mutual enmity for one another that stemmed from my foolish decision as a freshman to attempt to take Renaissance to Modern Art

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Marketing Mojo: Is the Pen still mighter than the Keyboard?

Marketing Mojo: Is the Pen still mighter than the Keyboard?

For most people, this would seem like a strange conversation to be having.  Is taking notes on a computer more or less effective than taking notes by hand?  Ten years ago, it was a conversation

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Marketing Mojo: Why Going Paperless isn’t the same as Going Green

Marketing Mojo: Why Going Paperless isn’t the same as Going Green

Technology over the past few years has rapidly changed the way we interact with one another.  Not just in terms of personal communication, but also in how we consume media and other products.  If you’ve

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Marketing Mojo: Why Traditional Printing Still Matters

Marketing Mojo: Why Traditional Printing Still Matters

People talk about the “death” of traditional printing in the same way that they talk about the decline of television.  Certainly TV today doesn’t look anything like what it used to – YouTube, streaming services

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Marketing Mojo: The Business Of Business Cards

Marketing Mojo: The Business Of Business Cards

Everybody is familiar with the phrase, “Don’t judge a book by it’s cover”.  While the sentiment is completely true when applied to our fellow man, the truth is that trips to Barnes and Noble would

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From the Design Desk: Why Print is a Gateway Media

From the Design Desk: Why Print is a Gateway Media

For a while there, it seemed like most experts believed that the “death of print” was inevitable.  In spite of these predictions, it seems like print design is stronger than ever before. Digital technology has

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Marketing Mojo: Building Brand Loyalty through Print

Marketing Mojo: Building Brand Loyalty through Print

The universal truth is that Print is still the most effective means of marketing out there.  Online and social media might be the big buzzwords of the day, but most small businesses are still relying