Please enable JavaScript, then refresh this page. JavaScript is required on this site.

Category: Small Business Marketing

thumbnail

Mixed Messaging | When Good Intentions in Advertising Miss the Mark

Everybody loves a good sappy commercial that tugs on your heartstrings, makes you feel warm and fuzzy, or provokes a genuine emotional response. They usually pop up around holidays or special broadcast events like the

Essential Business Header-01

What is Essential to Your Business?

COVID-19 has changed all our lives and how we do business. For most, sheltering in place has become a new way of life – and is critical to slowing the curve. Many others are maintaining

connected_people_colors

Managing Your Brand In Crisis Mode

It’s an extremely vulnerable time for Americans as we try to balance maintaining our businesses and economy with social distancing and other preventative measures. It’s safe to say that the COVID-19 pandemic will cause some

lightbulb

Creating Creative Campaigns using Internal Crowdsourcing

In a recent episode of NPR’s “Wait Wait Don’t Tell me” podcast, host Peter Sagal was discussing the newly christened US “Space Force,” renamed from the Air Force Space Command, and was discussing with his

dracula_ad

Thinking in All Dimensions

Designing for outdoor applications comes with a plethora of challenges and hurdles, from materials and substrates to legibility and visibility. The biggest factor is the environment itself – what forces outside of your control will

lightbulb

How to use Experience Marketing to Reach New Customers

I’ve always loved going to museums. I have fond memories of both the Indianapolis Children’s Museum and the Center of Science and Industry (COSI) in Columbus, OH – both youth-focused museums that are equal parts

9f1cc5a6-5e41-46d9-8d2e-5df0a6f78f48

Marketing Mojo | Perfecting the Customer Experience

Why developing a customer service & experience mindset is just as important as your end product. Forbes contributor Chris Cancialosi recently posted an article about why Customer Experience is so important, even for small businesses.

394fb27c-50e7-416b-94ba-abe8b6688a6d

Marketing Mojo | 5 Ways to Grow Your Customer Base

Promoting Positive Growth through Networking and Outreach After a frigid February, it’s finally starting to feel like Spring, and that means it’s time for things to start growing. I’m ready for the color green again.

38865d71-d33d-42a0-baf2-54f6fee2ad4e

Marketing Mojo | Good Words vs. Good Values

Writing Persuasive Copy that Sells I went through a phase about a year ago where I thought I was being smart by ordering things for super cheap on Amazon based on the average customer reviews.

M
Marketing 101 | Design Thinking

Marketing 101 | Design Thinking

How Design Thinking Can Boost Your Marketing Efforts I think a lot of marketing strategies use what I’ve decided is the Field of Dreams approach to a problem. “If you build it, they will come.”