Please enable JavaScript, then refresh this page. JavaScript is required on this site.

Category: Small Business Marketing

F
From the Design Desk: Applying User Experience to Print Design

From the Design Desk: Applying User Experience to Print Design

I didn’t understand for a long time what people were talking about when they discussed UI/UX design.  I didn’t even know what the acronyms stood for (User Interface/User Experience) for longer than I care to admit,

F
From the Design Desk: Finding the Right Fonts

From the Design Desk: Finding the Right Fonts

It’s no secret how much I love fonts, especially well-designed script and hand-drawn fonts.  I will find excuses to use them in our own internal branding as often as I am able.  When it comes

M
Marketing Mojo: Becoming a Postage Wizard

Marketing Mojo: Becoming a Postage Wizard

“P.S. I do hope we’ve put enough stamps on.” He held up the envelope in which Mrs. Weasley’s letter had come, and Harry had to fight down a laugh. Every bit of it was covered

M
Marketing Mojo: Taking Customers beyond the “A-Ha!” Moment

Marketing Mojo: Taking Customers beyond the “A-Ha!” Moment

Let’s be honest, all of us have bought an “As-Seen-On-TV” type of product – something so flashy and compelling that we simply felt like we HAD to have it, only to set it aside and

M
Marketing Mojo: The Future of QR Codes

Marketing Mojo: The Future of QR Codes

A few years ago, QR codes were being touted as part of the future of mobile marketing technology. More versatile and universal than a barcode, capable of containing a web link or contact information.  QR

F
From the Design Desk:  Designing for Experience

From the Design Desk: Designing for Experience

My friends and I play a lot of board games, ranging from super simple card games to the complicated games that can take several hours to play.  Tabletop gaming is enjoying a sort of renaissance,

M
MARKETING MOJO: Building Authenticity in a Small Business

MARKETING MOJO: Building Authenticity in a Small Business

Have you ever walked into a salon and seen the stylists with unkempt, messy or badly cut hair?  Or gone to a financial or legal advisor who couldn’t manage their own portfolios? These days, when

M
Marketing Mojo:  Straight Talk about Print

Marketing Mojo: Straight Talk about Print

In college, I was addicted to the original series of CSI.  I loved the characters and the drama of the crime scene-of-the-week format, but could never quite get over some of the more glaringly obvious

F
From the Design Desk: Trifold and True Brochure Design – Best Practices

From the Design Desk: Trifold and True Brochure Design – Best Practices

A solid brochure is a basic essential for any marketing toolkit.  With more versatility than a business card or rack card, a standard trifold brochure is a great tool for presenting information in an easy