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Category: Small Business Marketing

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Marketing 101 | Fun and Festive Flair

Tips and Tricks for How to Succeed with Holiday Marketing Every year, I tell myself I won’t get excited about Christmas until after Thanksgiving. It’s tradition in my family to put up our tree over

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Marketing 101 | 5 Lessons to Learn from Direct Mail

Marketing 101 | 5 Lessons to Learn from Direct Mail

My father and I had a conversation recently about the rise of “maker culture” – this YouTube, Pinterest and Instagram fueled movement of artisans who are making crafting popular again. Artists, carpenters, builders, quilters and

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Marketing 101 | Optimizing Your Marketing Strategy

Knowing when to focus on push, pull, or pricing marketing strategies can help you most effectively grow your business. As small businesses, it’s easy to get overwhelmed by trying to put together a marketing plan.

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Marketing 101 | Distilling Your Unique Brand

Sometimes to find the right things to say about what makes you unique, you have to ask the wrong questions. I always hated writing research papers for school, despite the fact that I loved creative

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Marketing 101 | Finding Your Client’s Pain Points

How to tailor your self-promotions to target customer needs. We live in an age where being the “best” at something is usually an objective opinion. You see commercials and advertisements all the time for the

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Marketing 101: Social Media Burnout

Why Online Marketing is seeing a decline…and how it opens the door for Print For better or for worse, social media has become a permanent part of how we interact as a society. Whether it’s

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Marketing 101 | What “Why” Means to your Direct Mail Marketing

Marketing 101 | What “Why” Means to your Direct Mail Marketing

“Why?” is often such a loaded question – the bane of students, philosophers, and parents of toddlers alike. When we think of occasions and instances in which we commonly find ourselves asking “Why?”, we typically

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Marketing Mojo: Tips for Trade Show Success

Marketing Mojo: Tips for Trade Show Success

Several years ago I attended a fledgling convention here in Indy because a few actors I was a fan of were guests of honor.  Upon entry, I quickly realized that most of the booths and

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From the Design Desk: Applying User Experience to Print Design

From the Design Desk: Applying User Experience to Print Design

I didn’t understand for a long time what people were talking about when they discussed UI/UX design.  I didn’t even know what the acronyms stood for (User Interface/User Experience) for longer than I care to admit,

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From the Design Desk: Finding the Right Fonts

From the Design Desk: Finding the Right Fonts

It’s no secret how much I love fonts, especially well-designed script and hand-drawn fonts.  I will find excuses to use them in our own internal branding as often as I am able.  When it comes