Category: Social Media
Mixed Messaging | When Good Intentions in Advertising Miss the Mark
Everybody loves a good sappy commercial that tugs on your heartstrings, makes you feel warm and fuzzy, or provokes a genuine emotional response. They usually pop up around holidays or special broadcast events like the …
Marketing 101: Social Media Burnout
Why Online Marketing is seeing a decline…and how it opens the door for Print For better or for worse, social media has become a permanent part of how we interact as a society. Whether it’s …
Marketing Mojo: Hit the Road – Vehicle Graphics to Fit Your Budget
When I was in high school, a friend of mine had a horrible old light blue 1980’s Toyota Tercel Hatchback that we called the “Rat”. Both doors had been replaced with mismatched red paint, and …
From the Design Desk: The Designer’s Arsenal – Finding the Right Tool for the Job
Kleenex, Band-Aids, Q-Tips, and Post-Its. What do all these products have in common? Well, technically, it’s not the what the products have in common – it’s the brand. All of these are brand names that …
Marketing Mojo 5 Small Business Marketing Tips Straight from the Shark’s Mouth – Shark Tank’s Robert Herjavec, that is
Robert Herjavec knows a few things about running a small business – having grown his own internet security firm from only 3 employees to over 220 since 2003. One of the investors on ABC’s hit …
Marketing Mojo: Common Signage Mistakes to Avoid
If you’ve ever started a new business, moved into a new office, or planned for a large event or trade show, you know that signage is sometimes the very last thing you think of in …
From the Design Desk: Pick your own Pantone?
Pantone announced their 2016 Color of the Year in December – and for the first time ever, they actually chose two colors together. Serenity and Rose Quartz – a pale, cool blue and a light …
Marketing Mojo: What can Print “Steal” from Digital?
Everyone knows how to recognize a clickbait headline. Phrases like “You won’t believe X” or “X things you didn’t know about Y” are designed to grab our attention and entice us to investigate further. Plenty …
From the Design Desk: A New Year, a New Logo?
Click through full full infographic For many people, a new year is a chance to reinvent themselves – getting in shape, changing habits or trying out a new look. We are constantly striving as individuals …
From the Design Desk: Graphic Design & the Movies – A Muggle’s Dream
As a huge movie buff, one of the aspects of film that I find fascinating is all the work that goes on behind the scenes to create a truly immersive experience for the viewers. Costuming, …