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Category: Social Media

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Mixed Messaging | When Good Intentions in Advertising Miss the Mark

Everybody loves a good sappy commercial that tugs on your heartstrings, makes you feel warm and fuzzy, or provokes a genuine emotional response. They usually pop up around holidays or special broadcast events like the

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Marketing 101: Social Media Burnout

Why Online Marketing is seeing a decline…and how it opens the door for Print For better or for worse, social media has become a permanent part of how we interact as a society. Whether it’s

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Marketing Mojo 5 Small Business Marketing Tips Straight from the Shark’s Mouth –  Shark Tank’s Robert Herjavec, that is

Marketing Mojo 5 Small Business Marketing Tips Straight from the Shark’s Mouth – Shark Tank’s Robert Herjavec, that is

Robert Herjavec knows a few things about running a small business – having grown his own internet security firm from only 3 employees to over 220 since 2003.  One of the investors on ABC’s hit

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Marketing Mojo: What can Print “Steal” from Digital?

Marketing Mojo: What can Print “Steal” from Digital?

Everyone knows how to recognize a clickbait headline.  Phrases like “You won’t believe X” or “X things you didn’t know about Y” are designed to grab our attention and entice us to investigate further.  Plenty