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Category: Social Media

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Marketing Mojo: Developing Your Brand Personality

Marketing Mojo: Developing Your Brand Personality

In videogames, sometimes characters or creatures will be given a “personality” trait, boiled down to a single word that describes their nature or temperament.  Calm, silly, wild, bold, quiet – these broad adjectives serve to

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Looking Ahead to 2021: Preparing Your Business for an Uncertain Future

Looking Ahead to 2021: Preparing Your Business for an Uncertain Future

I am quite sure I can speak for all of us when I say, “Good Riddance!” to 2020. This has been an incredibly difficult year on a wide range of fronts. Between the pandemic, social

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The Small Business Response to COVID-19

The Small Business Response to COVID-19

As we continue to face the challenges the pandemic has created, how can small business owners position themselves for success? Stess Ringold | Graphic Designer In March of this year, we were on track for

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Mixed Messaging | When Good Intentions in Advertising Miss the Mark

Everybody loves a good sappy commercial that tugs on your heartstrings, makes you feel warm and fuzzy, or provokes a genuine emotional response. They usually pop up around holidays or special broadcast events like the

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Marketing 101: Social Media Burnout

Why Online Marketing is seeing a decline…and how it opens the door for Print For better or for worse, social media has become a permanent part of how we interact as a society. Whether it’s

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Marketing Mojo 5 Small Business Marketing Tips Straight from the Shark’s Mouth –  Shark Tank’s Robert Herjavec, that is

Marketing Mojo 5 Small Business Marketing Tips Straight from the Shark’s Mouth – Shark Tank’s Robert Herjavec, that is

Robert Herjavec knows a few things about running a small business – having grown his own internet security firm from only 3 employees to over 220 since 2003.  One of the investors on ABC’s hit