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Category: Uncategorized

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From the Design Desk: Finding the Right Fonts

From the Design Desk: Finding the Right Fonts

It’s no secret how much I love fonts, especially well-designed script and hand-drawn fonts.  I will find excuses to use them in our own internal branding as often as I am able.  When it comes

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Marketing Mojo: Taking Customers beyond the “A-Ha!” Moment

Marketing Mojo: Taking Customers beyond the “A-Ha!” Moment

Let’s be honest, all of us have bought an “As-Seen-On-TV” type of product – something so flashy and compelling that we simply felt like we HAD to have it, only to set it aside and

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MARKETING MOJO: Building Authenticity in a Small Business

MARKETING MOJO: Building Authenticity in a Small Business

Have you ever walked into a salon and seen the stylists with unkempt, messy or badly cut hair?  Or gone to a financial or legal advisor who couldn’t manage their own portfolios? These days, when

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From the Design Desk: Poster Child

From the Design Desk: Poster Child

It was no secret that my art history professor and I shared a mutual enmity for one another that stemmed from my foolish decision as a freshman to attempt to take Renaissance to Modern Art

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Marketing Mojo: Stealth “Un-Marketing”

Marketing Mojo: Stealth “Un-Marketing”

I don’t watch a lot of “live” television these days.  I’ll make exceptions for a few new shows each year, occasional football games, or big events like the Olympics.  The big difference between watching TV

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AG Carmel Spotlight

AG Carmel Spotlight

Our friends at Union Baking Company in Westfield gave us an interesting challenge in September: A Soapbox Derby Car! The before…   …and the After!       This was a pretty fun job to

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From the Design Desk: The Symbol for a Cause

From the Design Desk: The Symbol for a Cause

If you’ve been on social media lately, you might have seen the posts about a new tradition to trick-or-treating:  the Teal Pumpkin.  The idea behind the campaign, which was founded last year by Food Allergy Research

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From the Design Desk: Creating a (Brand) Character

From the Design Desk: Creating a (Brand) Character

Unlike most comic-book characters, I would make a terrible superhero.  Superman’s mild-mannered alter-ego Clark Kent was a successful, bespectacled reporter.  Bruce Wayne was a shrewd and wealthy businessman by day, dark vigilante of justice by

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Marketing Mojo: Is the Pen still mighter than the Keyboard?

Marketing Mojo: Is the Pen still mighter than the Keyboard?

For most people, this would seem like a strange conversation to be having.  Is taking notes on a computer more or less effective than taking notes by hand?  Ten years ago, it was a conversation

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From the Design Desk: The Preservation of Type

From the Design Desk: The Preservation of Type

My design professor in college was an avid collector of old metal and wood type.  We had an old-school hand-crank press on campus, and he had several drawers full of typefaces he’d purchased from printshops