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Marketing Mojo: What can Print “Steal” from Digital?

Marketing Mojo: What can Print “Steal” from Digital?

Everyone knows how to recognize a clickbait headline.  Phrases like “You won’t believe X” or “X things you didn’t know about Y” are designed to grab our attention and entice us to investigate further.  Plenty

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Leap Into Direct Mail!

Leap Into Direct Mail!

Did you know that 2016 is a Leap Year?  Leap Day is tomorrow, and is a perfect excuse for special promotions, programs or events – and there’s no better way to let your customers know

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Marketing Mojo: Paper Beats Digital, According to Neuroscience

Marketing Mojo: Paper Beats Digital, According to Neuroscience

Comparing different methods of print and digital marketing is like playing a game of rock, paper, scissors – every channel has its advantages and disadvantages over the other.  Digital marketing is easily accessible and convenient,

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Marketing Mojo: 4 Tips for Making the Most of your Holiday Message

Marketing Mojo: 4 Tips for Making the Most of your Holiday Message

For the last few years, the makers of the popular adult game “Cards Against Humanity” have done a holiday promotion where for a couple dollars, they send fans of the game a series of small

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From the Design Desk: Poster Child

From the Design Desk: Poster Child

It was no secret that my art history professor and I shared a mutual enmity for one another that stemmed from my foolish decision as a freshman to attempt to take Renaissance to Modern Art

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Marketing Mojo: Going Beyond the Fold

Marketing Mojo: Going Beyond the Fold

Did you know that a standard letter-sized sheet of multi-purpose paper can only be folded in half about 7 times?  (I just tested it with a sheet of 70# Cougar Text and only managed six

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