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7 Marketing Habits You Should Be Breaking

7 Marketing Habits You Should Be Breaking

We all have a few bad habits we wish we could break, and a lot of them happen without us even realizing.  Not just physical habits like biting your nails, but mental habits like forgetting

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Marketing Mojo: Why Traditional Printing Still Matters

Marketing Mojo: Why Traditional Printing Still Matters

People talk about the “death” of traditional printing in the same way that they talk about the decline of television.  Certainly TV today doesn’t look anything like what it used to – YouTube, streaming services

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Marketing Mojo: The Business Of Business Cards

Marketing Mojo: The Business Of Business Cards

Everybody is familiar with the phrase, “Don’t judge a book by it’s cover”.  While the sentiment is completely true when applied to our fellow man, the truth is that trips to Barnes and Noble would

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Marketing Mojo: Women in the “Mad Men” age of marketing

Marketing Mojo: Women in the “Mad Men” age of marketing

When advertising and marketing first emerged in the US as a major profession over 150 years ago, women were still unable to vote.  However, by the “Mad Men” era of the 1960’s, women had begun

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From the Design Desk: The History of Color

From the Design Desk: The History of Color

I realize I’m a few days late for celebrating St. Patrick’s Day, but there is no denying that the color green is everywhere this season.  Now that spring is FINALLY officially here, we’re beginning to

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From the Design Desk: Why Print is a Gateway Media

From the Design Desk: Why Print is a Gateway Media

For a while there, it seemed like most experts believed that the “death of print” was inevitable.  In spite of these predictions, it seems like print design is stronger than ever before. Digital technology has

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Marketing Mojo: Mastering Direct Mail

Marketing Mojo: Mastering Direct Mail

In this day and age, there is something deeply personal about sending someone something in the mail.  When you take the time to write something meaningful, carefully write out the address, and stick on a

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Marketing Mojo: Building Brand Loyalty through Print

Marketing Mojo: Building Brand Loyalty through Print

The universal truth is that Print is still the most effective means of marketing out there.  Online and social media might be the big buzzwords of the day, but most small businesses are still relying

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Marketing Mojo: A Sign for the Times

Marketing Mojo: A Sign for the Times

If you’re an avid shopper like me, you know how often retailers change out their signage.  Every couple of weeks most retailers have new promotions or products to advertise, not to mention holidays or special

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Marketing Mojo: Direct Mail in the Digital Age

Marketing Mojo: Direct Mail in the Digital Age

The facts are all out there for you to find: Direct Mail is still one of the most effective methods of advertising.  But direct mail isn’t the same today as it was ten years ago

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