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Tag: Authenticity

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4 Ways for your business to support the community

4 Ways for your business to support the community

  If recent events have taught us anything, it’s that communities tend to come together during difficult times. As a small business, you make up part of the fabric of our Indianapolis community. Now, you

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4 Ways to Boost Your Marketing Using Social Distancing Signage

4 Ways to Boost Your Marketing Using Social Distancing Signage

Social distancing and safety signage isn’t going away anytime soon. While your business needs to adhere to Indiana’s safety mandates a while longer, customers are tired of seeing the same generic signs everywhere they go.

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Marketing Mojo: Developing Your Brand Personality

Marketing Mojo: Developing Your Brand Personality

In videogames, sometimes characters or creatures will be given a “personality” trait, boiled down to a single word that describes their nature or temperament.  Calm, silly, wild, bold, quiet – these broad adjectives serve to

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How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns As we move forward into 2021, we all feel the pressure and uncertainty of planning for the year ahead.  What would normally be

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From the Design Desk: Is Modern Logo Design Bad?

From the Design Desk: Is Modern Logo Design Bad?

Logos are losing their individuality and becoming generic, but is that bad? Every few years the design world gets in an uproar about another business rebranding with a new logo that is, well… lackluster. The

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Looking Ahead to 2021: Preparing Your Business for an Uncertain Future

Looking Ahead to 2021: Preparing Your Business for an Uncertain Future

I am quite sure I can speak for all of us when I say, “Good Riddance!” to 2020. This has been an incredibly difficult year on a wide range of fronts. Between the pandemic, social

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Healthy Habits for Creatives

Healthy Habits for Creatives

Designers Share How They Stay Inspired Stess Ringold | Graphic Designer It seems like there has been a renewed focus on the importance of mental health and wellness, especially because of the pandemic and the

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The Small Business Response to COVID-19

The Small Business Response to COVID-19

As we continue to face the challenges the pandemic has created, how can small business owners position themselves for success? Stess Ringold | Graphic Designer In March of this year, we were on track for

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A New Approach to Marketing

A New Approach to Marketing

The way we connect with our customers is changing – so how do we change with it? Broadway musicals have always been a big influence on my interests and tastes since I was a little

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Marketing 101: Social Media Burnout

Why Online Marketing is seeing a decline…and how it opens the door for Print For better or for worse, social media has become a permanent part of how we interact as a society. Whether it’s