Tag: Branding
4 Ways for your business to support the community
If recent events have taught us anything, it’s that communities tend to come together during difficult times. As a small business, you make up part of the fabric of our Indianapolis community. Now, you …
From the Design Desk: The Color of Emotions
When I was in high school, I was considering a career in either graphic design or interior design and was fortunate enough to take semester-long courses in both. In our interior design class we often …
4 Ways to Boost Your Marketing Using Social Distancing Signage
Social distancing and safety signage isn’t going away anytime soon. While your business needs to adhere to Indiana’s safety mandates a while longer, customers are tired of seeing the same generic signs everywhere they go. …
Marketing Mojo: Developing Your Brand Personality
In videogames, sometimes characters or creatures will be given a “personality” trait, boiled down to a single word that describes their nature or temperament. Calm, silly, wild, bold, quiet – these broad adjectives serve to …
From the Design Desk: Design Trends for 2021
Flat Color versus Tactile Texture, Abstract vs Geometric, and Colors for Hope and Social Change. I don’t think many people realize just how important Graphic Design can be to the culture and aesthetic of the modern world. …
Marketing Mojo: Let Direct Mail Do the Work For You
Adapting Time-Saving Digital Marketing Strategies to Direct Mail I won’t say that I’m necessarily “cutting edge” when it comes to technology, but I’m certainly more comfortable with them than many people. I use Alexa to …
How to Capitalize on Big Events and Holidays for Your Marketing Campaigns
How to Capitalize on Big Events and Holidays for Your Marketing Campaigns As we move forward into 2021, we all feel the pressure and uncertainty of planning for the year ahead. What would normally be …
From the Design Desk: Is Modern Logo Design Bad?
Logos are losing their individuality and becoming generic, but is that bad? Every few years the design world gets in an uproar about another business rebranding with a new logo that is, well… lackluster. The …
Looking Ahead to 2021: Preparing Your Business for an Uncertain Future
I am quite sure I can speak for all of us when I say, “Good Riddance!” to 2020. This has been an incredibly difficult year on a wide range of fronts. Between the pandemic, social …
(Window) Frost Nipping At Your Nose
An old-fashioned technique meets modern technology Nik Rivera | Sign Specialist Window Frost, or Etch Vinyl is a specialty product that has a multitude of uses, and we put those to the test! Originally designed …