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Tag: Credibility

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From the Design Desk: Is Modern Logo Design Bad?

From the Design Desk: Is Modern Logo Design Bad?

Logos are losing their individuality and becoming generic, but is that bad? Every few years the design world gets in an uproar about another business rebranding with a new logo that is, well… lackluster. The

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Looking Ahead to 2021: Preparing Your Business for an Uncertain Future

Looking Ahead to 2021: Preparing Your Business for an Uncertain Future

I am quite sure I can speak for all of us when I say, “Good Riddance!” to 2020. This has been an incredibly difficult year on a wide range of fronts. Between the pandemic, social

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The Small Business Response to COVID-19

The Small Business Response to COVID-19

As we continue to face the challenges the pandemic has created, how can small business owners position themselves for success? Stess Ringold | Graphic Designer In March of this year, we were on track for

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Mixed Messaging | When Good Intentions in Advertising Miss the Mark

Everybody loves a good sappy commercial that tugs on your heartstrings, makes you feel warm and fuzzy, or provokes a genuine emotional response. They usually pop up around holidays or special broadcast events like the

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MARKETING MOJO: Building Authenticity in a Small Business

MARKETING MOJO: Building Authenticity in a Small Business

Have you ever walked into a salon and seen the stylists with unkempt, messy or badly cut hair?  Or gone to a financial or legal advisor who couldn’t manage their own portfolios? These days, when