Tag: Design
From the Design Desk: Practical Package Design Principles
If you’ve ever watched a competitive cooking show like Iron Chef, Chopped, or Cutthroat Kitchen, you’ve probably seen at least one episode where a contestant creates a delightful and delicious dish but very nearly forgets …
From the Design Desk: Trifold and True Brochure Design – Best Practices
A solid brochure is a basic essential for any marketing toolkit. With more versatility than a business card or rack card, a standard trifold brochure is a great tool for presenting information in an easy …
Marketing Mojo: Hit the Road – Vehicle Graphics to Fit Your Budget
When I was in high school, a friend of mine had a horrible old light blue 1980’s Toyota Tercel Hatchback that we called the “Rat”. Both doors had been replaced with mismatched red paint, and …
From the Design Desk: The Designer’s Arsenal – Finding the Right Tool for the Job
Kleenex, Band-Aids, Q-Tips, and Post-Its. What do all these products have in common? Well, technically, it’s not the what the products have in common – it’s the brand. All of these are brand names that …
From the Design Desk: Designing the Perfect Business Card
Business Cards are really the bread and butter of graphic design. They are among the simplest things we do, but for as commonplace as business cards are, they are one of a small business’ most …
Marketing Mojo: Common Signage Mistakes to Avoid
If you’ve ever started a new business, moved into a new office, or planned for a large event or trade show, you know that signage is sometimes the very last thing you think of in …