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Tag: Direct Mail

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Marketing Mojo: Developing Your Brand Personality

Marketing Mojo: Developing Your Brand Personality

In videogames, sometimes characters or creatures will be given a “personality” trait, boiled down to a single word that describes their nature or temperament.  Calm, silly, wild, bold, quiet – these broad adjectives serve to

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Marketing Mojo: Let Direct Mail Do the Work For You

Marketing Mojo: Let Direct Mail Do the Work For You

Adapting Time-Saving Digital Marketing Strategies to Direct Mail I won’t say that I’m necessarily “cutting edge” when it comes to technology, but I’m certainly more comfortable with them than many people. I use Alexa to

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How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns As we move forward into 2021, we all feel the pressure and uncertainty of planning for the year ahead.  What would normally be

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A New Approach to Marketing

A New Approach to Marketing

The way we connect with our customers is changing – so how do we change with it? Broadway musicals have always been a big influence on my interests and tastes since I was a little

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A Picture Worth The Words

A Picture Worth The Words

A Picture Worth the Words How to choose the right images or illustrations for your campaigns My uncle is a photographer, and when it was his turn to host family holidays, he always made sure

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Keeping In TOUCH | Avoid Contributing to Online Fatigue with Direct Mail

In the past two weeks, I’ve had two book clubs and family game night over Zoom, online hangouts with friends over Discord two or three times a week, watched a live talk show broadcast over

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Marketing Mojo | Holiday Recycling

Concerned about paper and cardboard waste once your holiday shopping is done? Here are some quick facts and ways you can be more eco friendly this holiday: One of the most common misconceptions people have

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Marketing Mojo | When Good Mail Goes Bad

7 Ways Direct Mail Can Go Wrong I have a weird weakness for terrible clickbait articles, particularly at 1am when I shouldn’t be on my phone anyway. I’m not usually one for schadenfreude, but years

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Marketing Mojo | Combining Digital and Direct Mail

How Multi-Channel Marketing Can Benefit Your Brand Message I’m not sure if you know that this is the final season of Game of Thrones. Actually, I don’t know how you could NOT be aware of

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Direct Mail Perspectives | Direct Mail for Women

Direct Mail Perspectives | Direct Mail for Women

How to Tailor Your Message to a Female Audience Gender-specific marketing can be a touchy subject. You want your message to resonate with the right people, but there are better ways to approach it than