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Tag: Graphic Design

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From the Design Desk: Poster Child

From the Design Desk: Poster Child

It was no secret that my art history professor and I shared a mutual enmity for one another that stemmed from my foolish decision as a freshman to attempt to take Renaissance to Modern Art

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From the Design Desk: The Preservation of Type

From the Design Desk: The Preservation of Type

My design professor in college was an avid collector of old metal and wood type.  We had an old-school hand-crank press on campus, and he had several drawers full of typefaces he’d purchased from printshops

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Color Theory Refresher – The Science of Color

Color Theory Refresher – The Science of Color

What is your favorite color?  Statistically, blue is the most common answer, and yellow is among the least – just one more way in which I am unique I suppose!  There are all sorts of

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From the Design Desk: The History of Color

From the Design Desk: The History of Color

I realize I’m a few days late for celebrating St. Patrick’s Day, but there is no denying that the color green is everywhere this season.  Now that spring is FINALLY officially here, we’re beginning to

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From the Design Desk: How do we taste color?

From the Design Desk: How do we taste color?

If you’re at all familiar with the Percy Jackson series of young adult books, you’ll know the main character (who happens to be the son of Poseidon) has a long standing joke with his mother

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Marketing Mojo: The Importance of Color

Marketing Mojo: The Importance of Color

I saw a hilarious commercial for Lowe’s on TV yesterday, with two chameleons discussing paint colors for their house.  Every time they walked over a paint sample they changed color to test them, since as

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From The Design Desk: Roses are Red, Violets are PMS 2748

From The Design Desk: Roses are Red, Violets are PMS 2748

“Are the colors set in PMS, CMYK or RGB?” When designers talk about PMS, they aren’t warning you to leave them alone for a few days.  (Well, maybe they are, but not for the same

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From the Design Desk: Bleed it Out

From the Design Desk: Bleed it Out

“Does the file have bleeds?” AlphaGraphics presents…The Bleeds – The Movie! If this question makes about as much sense to you as picas to pixels, you aren’t alone.  Before you reach for the band-aids, take

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From the Design Desk:The Perfect Palette

From the Design Desk:The Perfect Palette

Last week I was driving home a few days after the massive snowstorm that blanketed the enitre midwest in a foot of snow.  It was early evening and the sun had just begun to set,