Tag: Indiana
From the Design Desk: Practical Package Design Principles
If you’ve ever watched a competitive cooking show like Iron Chef, Chopped, or Cutthroat Kitchen, you’ve probably seen at least one episode where a contestant creates a delightful and delicious dish but very nearly forgets …
Marketing Mojo: The Future of QR Codes
A few years ago, QR codes were being touted as part of the future of mobile marketing technology. More versatile and universal than a barcode, capable of containing a web link or contact information. QR …
From the Design Desk: Designing for Experience
My friends and I play a lot of board games, ranging from super simple card games to the complicated games that can take several hours to play. Tabletop gaming is enjoying a sort of renaissance, …
MARKETING MOJO: Building Authenticity in a Small Business
Have you ever walked into a salon and seen the stylists with unkempt, messy or badly cut hair? Or gone to a financial or legal advisor who couldn’t manage their own portfolios? These days, when …
Marketing Mojo: Straight Talk about Print
In college, I was addicted to the original series of CSI. I loved the characters and the drama of the crime scene-of-the-week format, but could never quite get over some of the more glaringly obvious …
From the Design Desk: Trifold and True Brochure Design – Best Practices
A solid brochure is a basic essential for any marketing toolkit. With more versatility than a business card or rack card, a standard trifold brochure is a great tool for presenting information in an easy …
From the Design Desk: Logo Problems at the White House?
Here’s a trivia question for you White House afficionados out there: Which side of the White House is depicted on the $20 Bill? If you answered the North-facing side, you’d be correct, at least since …
Marketing Mojo: Bringing Web Content Back to Print
I consider myself fortunate to have been part of the first generation to really grow up learning on computers. When it was still cool to collect Encyclopaedia Brittanica, because Wikipedia wasn’t a thing yet. I …
Marketing Mojo: Hit the Road – Vehicle Graphics to Fit Your Budget
When I was in high school, a friend of mine had a horrible old light blue 1980’s Toyota Tercel Hatchback that we called the “Rat”. Both doors had been replaced with mismatched red paint, and …
From the Design Desk: The Designer’s Arsenal – Finding the Right Tool for the Job
Kleenex, Band-Aids, Q-Tips, and Post-Its. What do all these products have in common? Well, technically, it’s not the what the products have in common – it’s the brand. All of these are brand names that …