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Tag: Mailings

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Marketing Mojo: Developing Your Brand Personality

Marketing Mojo: Developing Your Brand Personality

In videogames, sometimes characters or creatures will be given a “personality” trait, boiled down to a single word that describes their nature or temperament.  Calm, silly, wild, bold, quiet – these broad adjectives serve to

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Marketing Mojo: Let Direct Mail Do the Work For You

Marketing Mojo: Let Direct Mail Do the Work For You

Adapting Time-Saving Digital Marketing Strategies to Direct Mail I won’t say that I’m necessarily “cutting edge” when it comes to technology, but I’m certainly more comfortable with them than many people. I use Alexa to

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Marketing Mojo | Holiday Recycling

Concerned about paper and cardboard waste once your holiday shopping is done? Here are some quick facts and ways you can be more eco friendly this holiday: One of the most common misconceptions people have

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Marketing Mojo | When Good Mail Goes Bad

7 Ways Direct Mail Can Go Wrong I have a weird weakness for terrible clickbait articles, particularly at 1am when I shouldn’t be on my phone anyway. I’m not usually one for schadenfreude, but years

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Marketing Mojo | Combining Digital and Direct Mail

How Multi-Channel Marketing Can Benefit Your Brand Message I’m not sure if you know that this is the final season of Game of Thrones. Actually, I don’t know how you could NOT be aware of

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Direct Mail Perspectives | Direct Mail for Women

Direct Mail Perspectives | Direct Mail for Women

How to Tailor Your Message to a Female Audience Gender-specific marketing can be a touchy subject. You want your message to resonate with the right people, but there are better ways to approach it than

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From the Design Desk: Practical Package Design Principles

From the Design Desk: Practical Package Design Principles

If you’ve ever watched a competitive cooking show like Iron Chef, Chopped, or Cutthroat Kitchen, you’ve probably seen at least one episode where a contestant creates a delightful and delicious dish but very nearly forgets

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Marketing Mojo: Mastering Direct Mail

Marketing Mojo: Mastering Direct Mail

In this day and age, there is something deeply personal about sending someone something in the mail.  When you take the time to write something meaningful, carefully write out the address, and stick on a

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Marketing Mojo: Direct Mail in the Digital Age

Marketing Mojo: Direct Mail in the Digital Age

The facts are all out there for you to find: Direct Mail is still one of the most effective methods of advertising.  But direct mail isn’t the same today as it was ten years ago