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Tag: Marketing

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Marketing Mojo: Tips for Trade Show Success

Marketing Mojo: Tips for Trade Show Success

Several years ago I attended a fledgling convention here in Indy because a few actors I was a fan of were guests of honor.  Upon entry, I quickly realized that most of the booths and

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Marketing Mojo: The Future of QR Codes

Marketing Mojo: The Future of QR Codes

A few years ago, QR codes were being touted as part of the future of mobile marketing technology. More versatile and universal than a barcode, capable of containing a web link or contact information.  QR

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From the Design Desk:  Designing for Experience

From the Design Desk: Designing for Experience

My friends and I play a lot of board games, ranging from super simple card games to the complicated games that can take several hours to play.  Tabletop gaming is enjoying a sort of renaissance,

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MARKETING MOJO: Building Authenticity in a Small Business

MARKETING MOJO: Building Authenticity in a Small Business

Have you ever walked into a salon and seen the stylists with unkempt, messy or badly cut hair?  Or gone to a financial or legal advisor who couldn’t manage their own portfolios? These days, when

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Marketing Mojo 5 Small Business Marketing Tips Straight from the Shark’s Mouth –  Shark Tank’s Robert Herjavec, that is

Marketing Mojo 5 Small Business Marketing Tips Straight from the Shark’s Mouth – Shark Tank’s Robert Herjavec, that is

Robert Herjavec knows a few things about running a small business – having grown his own internet security firm from only 3 employees to over 220 since 2003.  One of the investors on ABC’s hit

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Leap Into Direct Mail!

Leap Into Direct Mail!

Did you know that 2016 is a Leap Year?  Leap Day is tomorrow, and is a perfect excuse for special promotions, programs or events – and there’s no better way to let your customers know

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Marketing Mojo: Paper Beats Digital, According to Neuroscience

Marketing Mojo: Paper Beats Digital, According to Neuroscience

Comparing different methods of print and digital marketing is like playing a game of rock, paper, scissors – every channel has its advantages and disadvantages over the other.  Digital marketing is easily accessible and convenient,

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Marketing Mojo: 4 Tips for Making the Most of your Holiday Message

Marketing Mojo: 4 Tips for Making the Most of your Holiday Message

For the last few years, the makers of the popular adult game “Cards Against Humanity” have done a holiday promotion where for a couple dollars, they send fans of the game a series of small