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Tag: Marketing

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From the Design Desk: The Color of Emotions

From the Design Desk: The Color of Emotions

When I was in high school, I was considering a career in either graphic design or interior design and was fortunate enough to take semester-long courses in both.  In our interior design class we often

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Marketing Mojo: Developing Your Brand Personality

Marketing Mojo: Developing Your Brand Personality

In videogames, sometimes characters or creatures will be given a “personality” trait, boiled down to a single word that describes their nature or temperament.  Calm, silly, wild, bold, quiet – these broad adjectives serve to

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Marketing Mojo: Let Direct Mail Do the Work For You

Marketing Mojo: Let Direct Mail Do the Work For You

Adapting Time-Saving Digital Marketing Strategies to Direct Mail I won’t say that I’m necessarily “cutting edge” when it comes to technology, but I’m certainly more comfortable with them than many people. I use Alexa to

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How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns As we move forward into 2021, we all feel the pressure and uncertainty of planning for the year ahead.  What would normally be

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From the Design Desk: Is Modern Logo Design Bad?

From the Design Desk: Is Modern Logo Design Bad?

Logos are losing their individuality and becoming generic, but is that bad? Every few years the design world gets in an uproar about another business rebranding with a new logo that is, well… lackluster. The

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Looking Ahead to 2021: Preparing Your Business for an Uncertain Future

Looking Ahead to 2021: Preparing Your Business for an Uncertain Future

I am quite sure I can speak for all of us when I say, “Good Riddance!” to 2020. This has been an incredibly difficult year on a wide range of fronts. Between the pandemic, social

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(Window) Frost Nipping At Your Nose

(Window) Frost Nipping At Your Nose

An old-fashioned technique meets modern technology Nik Rivera | Sign Specialist Window Frost, or Etch Vinyl is a specialty product that has a multitude of uses, and we put those to the test! Originally designed

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A New Approach to Marketing

A New Approach to Marketing

The way we connect with our customers is changing – so how do we change with it? Broadway musicals have always been a big influence on my interests and tastes since I was a little

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A Picture Worth The Words

A Picture Worth The Words

A Picture Worth the Words How to choose the right images or illustrations for your campaigns My uncle is a photographer, and when it was his turn to host family holidays, he always made sure

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Keeping In TOUCH | Avoid Contributing to Online Fatigue with Direct Mail

In the past two weeks, I’ve had two book clubs and family game night over Zoom, online hangouts with friends over Discord two or three times a week, watched a live talk show broadcast over