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Tag: Marketing

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(Window) Frost Nipping At Your Nose

(Window) Frost Nipping At Your Nose

An old-fashioned technique meets modern technology Nik Rivera | Sign Specialist Window Frost, or Etch Vinyl is a specialty product that has a multitude of uses, and we put those to the test! Originally designed

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A New Approach to Marketing

A New Approach to Marketing

The way we connect with our customers is changing – so how do we change with it? Broadway musicals have always been a big influence on my interests and tastes since I was a little

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A Picture Worth The Words

A Picture Worth The Words

A Picture Worth the Words How to choose the right images or illustrations for your campaigns My uncle is a photographer, and when it was his turn to host family holidays, he always made sure

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Keeping In TOUCH | Avoid Contributing to Online Fatigue with Direct Mail

In the past two weeks, I’ve had two book clubs and family game night over Zoom, online hangouts with friends over Discord two or three times a week, watched a live talk show broadcast over

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What is Essential to Your Business?

COVID-19 has changed all our lives and how we do business. For most, sheltering in place has become a new way of life – and is critical to slowing the curve. Many others are maintaining

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Creating Creative Campaigns using Internal Crowdsourcing

In a recent episode of NPR’s “Wait Wait Don’t Tell me” podcast, host Peter Sagal was discussing the newly christened US “Space Force,” renamed from the Air Force Space Command, and was discussing with his

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Thinking in All Dimensions

Designing for outdoor applications comes with a plethora of challenges and hurdles, from materials and substrates to legibility and visibility. The biggest factor is the environment itself – what forces outside of your control will

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How to use Experience Marketing to Reach New Customers

I’ve always loved going to museums. I have fond memories of both the Indianapolis Children’s Museum and the Center of Science and Industry (COSI) in Columbus, OH – both youth-focused museums that are equal parts

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Marketing Mojo | Combining Digital and Direct Mail

How Multi-Channel Marketing Can Benefit Your Brand Message I’m not sure if you know that this is the final season of Game of Thrones. Actually, I don’t know how you could NOT be aware of

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Marketing Mojo | Good Words vs. Good Values

Writing Persuasive Copy that Sells I went through a phase about a year ago where I thought I was being smart by ordering things for super cheap on Amazon based on the average customer reviews.